Levi's "Threads"

Year Published: 1976

Description: An advertisement for Levi's clothing in which animated cowboys on horseback ride around a countryside holding long thread lines above their heads while a jingle plays. An offscreen male narrator describes how Levi's maintains a tough "blue jean spirit" through all of its products, and the camera pulls back to reveal the cowboys are riding over a pair of jeans and creating stitch lines with their paths. One of the winners of the 1976 Clio Awards.

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Indiana University Library Moving Image Archive

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