Levi Strauss : different the same

Year Published: 1973

Description: An animated advertisement for Levi's jeans in which several sets of contrasting people (e.g., a Republican and a Democrat, a hippie and a businessman, etc.) are depicted as united in their wearing of the Levi's brand. An offscreen male narrator emphasizes how, despite their differences, every Levi's wearer is the same in how they are "being themselves." One of the winners of the 1973 Clio Awards.

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Indiana University Library Moving Image Archive

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