IT ALL DEPENDS
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Year Published: 1949
Creator: Jam Handy Organization
Format: 16mm
Description: The 1949 short Chevrolet film, "It All Depends," produced by Jam Handy, promotes Chevrolet vehicles by showing how the American community is connected and works together, and the role the automobile manufacturer plays. The film was shot somewhere in Michigan, likely just outside Detroit. It opens with an aerial view of a town, then cuts to a scene of children playing on a street (00:33). A family eats a meal together (01:54), the little boy enjoying a glass of milk that is brought to him by Jersey Creamery Company’s milkman (02:35; 08:10). The narrator discusses the chain of relationships that brings the milk to the little boy, as the milkman relies on the farmer, who relies on the mechanic to service his equipment. There are more shots of streets and buildings, including the North Chevrolet dealership (03:52) with several cars parked out front, including what appears to be a 1950 Styleline Deluxe Station Wagon. The film continues to demonstrate the interconnectedness of American communities, this time using a sick child as the focal point (04:03). The parents rely on the doctor, and the doctor relies on the pharmacist and pharmacy (04:37). The film shows further relationships, from grocery stores to the harvesting of wheat (05:11), which provide food for the pharmacist. The next shot is of a street lined with cars and businesses, such as Mars Furniture and Queen Jewelers (05:19). The film then returns to the North Chevrolet dealership, where a salesperson shows a couple a 1948 Chevrolet Fleetline Aerosedan (05:37). The narrator explains how Chevrolet is there to help connect all the moving pieces of the community by selling new and used cars (07:00), as well as servicing cars at the mechanic shop (07:30) and by providing proper parts and diagnostics (08:37). The film concludes with footage of Chevrolet vehicles, including McPhails Laundry’s 1948 Chevrolet Sedan Delivery (09:08), as the narrator repeats how Chevrolet helps the American community work together.
Complete Record:
Transcription
[Applause] [Music] take a look around you at your community whether it's at a country Crossroad or part of a vast City the life of a community depends on many things it takes a lot of things to make a community men women children and family pets streets and buildings water and light and heat and transportation to build the homes in which we live in comfort and happiness it takes a lot of everyday material things like grass and stone concrete and wood brick and steel it takes material things like Stone and steel and wood to build schools so that our children may have the opportunity to learn to prepare themselves for the responsibilities of citizenship in our community the churches in which we worship according to the light we follow these are built of material things the stores and factories and offices of many kinds for our trade and our Commerce certainly we depend on material things to serve our community day after day through weeks months and [Music] years but really to make our community work to make it a going concern it takes people people who depend on each other for the goods and services so necessary to the health wealth and happiness of all who live there including this young man there's hardly a thing he can do without help from someone else first of all mother who is surely number one in baby scheme of things and it's nice of course to have Dad around the house but when a Fell's hungry a glass of milk's a pretty important thing too and getting that glass of milk depends on a lot of other folks the Milkman for instance rain or shine summer or winter the Milkman sees to it that the children of our community get their daily supply of fresh wholesome milk we depend on that and that's as it should be everyone in our community knows that he and his children can depend on the goods and services furnished by the Milkman on his Ro fruit but there's more to it than that the Milkman depends on the dairy for his daily supply of milk he knows that the product he sells will be carefully processed and waiting for him when he needs it the dairy in turn depends on the farmer not only for a fresh wholesome product but for fast Dependable transportation to get that product to the processing plants the farmer on his on The Men Who tend his herds and keep his Dairy stock in good health just as he depends on the men who keep his trucks operating at top efficiency yes this little man depends on a lot of people for his glass of milk and so it goes throughout the whole community in our community we depend on each other the florist the grosser shoe maker druggist fruit vendor Tradesman businessman professional in health and in sickness do you think he'll be all right I don't know it all depends hello what well now don't worry Ed I'll be right over each of us depends on many others the patient depends on the doctor doctor for the skill and knowledge that will lead him back to health for his prescriptions the doctor depends on the drest for the careful and accurate compounding of drugs and medicines and the drug us depends on many others for the things he buys his drugs and chemicals his stock and trade but in addition the druggist depends on the grosser for food he and his own family need for healthful living and behind the grosser are the truck farmers who sell him vegetables the wholesalers who Supply his meat and canned goods and behind each of these more and more people there's really no end to it in our community everybody depends on everybody else for the things they do or buy for the goods and services that make up the life of the community no business stands by itself it's the same with your Chevrolet dealership it depends on many people and many people depend on the goods and services it offers they depend on the Comfort safety and dependability of Passenger cars and trucks year in and year out people depend on the convenience of the Modern Motor Car and the pleasure it brings whether Drive driving on city streets or on the highways leading to and from our community and business too depends on truck transportation or the steady flow of goods and materials within our community or from one Community to another then when they have driven their cars for a year or two or when their family Transportation requirements have changed people depend on being able to trade in their older models on new cars incorporating all the advances resulting from a period of constant research and experiment they depend on knowing they will get the best in modern Transportation with big car Comfort performance and safety at low operating cost if they don't wish to pay cash they depend on being able to finance their new cars over a convenient period of time and at a reasonable cost and the cars they trade in other people depend on knowing that those cars are completely reconditioned put in perfect running order so that they can buy with confidence good used cars they know will give them maximum Transportation at prices they can afford and there's more to it than the selling of Passenger cars and trucks people depend on good service to keep them moving the doctor for example I know this is a rush order but I have to have that car can you possibly fix it up tonight sure doctor we'll pick it up right away and stay on it till the job's done you can depend on it what's this I hear about Edge little boy pneumonia I guess they called the doctor yes the doctor depends upon the prompt efficient servicing of his car so that he can respond to any emergency day or night and to make sure this little fella gets his full daily quote of Health building milk the Milkman depends on having his truck in running condition every day he knows that in spite of the heavy loads and tough driving conditions caused by constant stops and starts his engine will be kept running smoothly and dependably by Factory trained mechanics and since his truck is a vital Link in the life of the community the Milkman can't afford to have it laid up because some needed part is not at hand he depends on knowing that there's a complete stock of genuine parts available all the time yes the Milkman and the doctor and the grosser all depend on experienced Factory trained mechanics to assure fine workmanship on their cars and trucks and to keep them on the road and you too can depend on all this and on complete modern facilities to keep your car at top top operating efficiency for performance safety comfort and economy just as the merchants keep their vehicles serviceable and in operation in good weather or bad this same Dependable service make sure that school buses are kept safe and in the best mechanical condition all the time just as all the other businesses in your community depend on you for the services you supply and for your trade so does your Chevrolet dealership it depends on you for your good will for your patronage it is set up to supply the best in Goods you buy and services you need this dealership like other businesses in your community is solid substantial a permanent organization it hopes to serve not only you and your community now but future Generations for a long time to come [Music]
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Original permalink · Record added: 2025-01-23 16:43:02