I can do it!: Judi Wineland

Series: The American entrepreneur series unit 2: Starting your own business

Duration: 20

Year Published: 1985

Format: 16mm

Color: Color

Sound: sound

Description: Judi Wineland left a teaching career to start her own travel business. She sells adventure tours for other tour operators and puts together her own travel packages. Wineland discusses the fears and pitfalls she encountered in forming her own business venture. She cites the importance of knowing your product, selecting the right office location, assessing markets, publicity, planning financial strategies, and recruiting a capable staff.

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New York Public Library

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