Gillette: Good News Razor, 1970s

Year Published: 1970s

Creator: Gillette D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (sigh) 0:01 - Willie I couldn't sell ear muffs to Eskimos. 0:02 (slap to head) 0:04 - Kid, in this business, your face is your fortune. 0:04 Forget that big one blade disposable. 0:08 Use this Gillette Good News disposable razor. 0:10 Two blades get closer, more comfortable shave than any 0:13 one big blade disposable. 0:16 And it'll last the whole trip! 0:18 (razor being put down) 0:21 - Willie! Your the best. 0:21 Announcer Gillette Good News! 0:23 It's one blade better than BIC! 0:24 - Kid when it comes to the care of the kisser, 0:26 Gillette wrote the book. 0:28

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John W. Hartman Center for Sales Advertising & Marketing History

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