Gillette: Captain Kelly Smoke Detector, 1970s

Year Published: 1970s

Creator: Gillette D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - There was a fire here last night. 0:02 Fires killed thousands last year. 0:05 Most died in their sleep. 0:08 Smoke was the killer. 0:10 Many could've been saved 0:11 with the Captain Kelly Smoke Detector. 0:12 It's twice as sensitive as fire standards require, 0:14 so even before flames break out, it can trigger an alarm 0:18 (alarm blares) 0:20 that wakes your family up. 0:21 Captain Kelly Smoke Detectors. 0:23 New from Gillette. 0:25 Inexpensive ways to protect your priceless family. 0:26

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