Gillette: Good News Razor, 1970s-1980s

Year Published: 1970s to 1980s

Creator: Gillette D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (bird whistles) 0:01 - Hey how are you fixed for good news? 0:02 I mean the brand new razor called Good News. 0:05 Narrator Good news is a new kind 0:07 of twin blade razor by Gillette. 0:09 It's all one piece handle and blades 0:11 so there's nothing to load or fit together. 0:14 After lots of great twin blade shaves 0:17 (bird whistles) 0:19 you just throw the whole thing away 0:20 and reach for another Good News Razor. 0:22 Best of all the Good News Razor only costs 25 cents. 0:25 - Let's face it bud, that's Good News. 0:30

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John W. Hartman Center for Sales Advertising & Marketing History

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