Gillette: Good News Razor, 1970s-1980s

Year Published: 1970s to 1980s

Creator: Gillette D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer Gillette has a new kind of razor. 0:01 It's called Good News. 0:03 You never have to change the blades. 0:04 The Good News razor by Gillette. 0:06 You'll never change blades again. 0:08 Narrator This is the new Gillette razor 0:11 called Good News. 0:12 It's an all one-piece twin blade razor that's so different, 0:14 after lots of great shaves 0:17 you just throw the whole razor away. 0:18 You change razors instead of blades. 0:20 The Good News razor by Gillette. 0:23 It only costs a quarter 0:25 and it means you'll never have to change blades again. 0:26

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John W. Hartman Center for Sales Advertising & Marketing History

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