Fashion Horizons: Going Back to School

e [Music] [Applause] [Music] yes sir just as quickly as you can say Hickory Stick you'll be back at your old familiar stand at the school steps putting in class time again meeting old friends or swapping stories around the coke bar and planning for the Freshman Frolic in the junior hop taking detailed mental notes on the exciting new clothes that are as prevalent in the Autumn on every high school campus as bright fallen leaves even boys in the teenage Club are trying their own hand at wall designing if not fashion designing all that will be left of summer is that bottle of Coke in your hand the same good refreshing Coke that's the pause that refreshes that you love in December just as you did in May as every young girl knows a whole new wardrobe of skirts and jackets and sweaters and blouses is as essential to going going back to school as is a notebook and a fountain pen the big difference is that shopping for skirts and blouses is a lot more fun than shopping for school supplies in your high school class you'll be wearing roj blouses of woms fabric or Pettine dresses fashioned of wsa fabric for the very special possession of teenagers between 10 and 14 years old WAMS blous display unanimously a sympathetic understanding of how teenagers feel about fashion you'll want several blouses with such pretty silly details as ruffled yolks and little sleeves twin collars and softly rounded shoulders WAMS Mills and Ro J does them all to a turn on the first day of class expect to see and to wear some of the most beautiful Derby sports wear tweed plaid and flannel skirts you've seen since you've been old enough to care about clothes Derby sportsare skirts this year are size to height now this means that Derby manufacturers three distinct separate lengths in every size one for the average height girl one for the shorter girl and one for the taller girl too think how happy Mother and Dad will be when they find out it isn't necessary to alter a thing because the skirts you buy fit you now exactly Derby sportsare skirts are gently flared several of them are in full swing they also make all the youngest freshest prettiest fashion points of the season their pleats and panels and buttons in profusion can you top this of course you can with sweaters which are created by Jane irwell of Botany brand pure wool or French Angora or soft Australian Zephyr you teenagers as everybody knows were this country's original Sweater Girls and we know we can leave it to you and to Jane wiell proudly to maintain that reputation there's a Jane irwell sweater designed to live in for every last engagement on your crowded calendar a thanks to one s Mills the All American Kid Sister is no longer Fashions forgotten woman for Pettine dresses are styled with enough sophistication to Delight the heart of the most worldly 13-year-old in junior high school and they're cut with the kind of knowhow that makes her young and still rather bulky figure seem more trim and shapely than it really is of course Derby sportsware make slacks too which are Cuts so well that you'll wish you could parade them proudly into class [Music] no costume no matter how good it is though can be complete without the right pair of gloves to go without gloves as you know is like getting all dressed up and then clean for getting to put on lipstick and the right pair of gloves always without exception is a pair of founds gloves on campus for long walks from class this winter you'll want to wear a brief warm Derby gray wool coat perhaps over a red and black shadow skirt or with a young bmar Beret and a camel's hair color jacket spiced at the pocket with a gay emblem and having the same kind of leather buttons you used to admire so much on your older brother's Polo coat and what girl would not yearn for this beautifully coordinated group of separates by Derby in which the aoid jacket is lined with the very same plaid of the jumper and skirt it's just the kind of outfit which pays extravagant compliments to a young girl's Ingenuity and gives her a golden opportunity to put to use all the good fashioned principles she knows she can mix and match to her heart's content she can wear the jacket with the skirt one day VAR it with the slacks the next and then sometimes she will displace the gay PL skirt with another blouse in the very same ripe Plum color as the plummet straight jacket and corduroy will be at the top of the class this year nearly every day in your high school class you'll be wearing War set of blouses the skirts are made by Derby sportsare and the blouses are fashioned by roj of w Su Mills extra fine cotton broadcloth Derby makes a skirt with a det attachable panel which when removed and thrown across the shoulders becomes a perfect stall delicious huh and of course Derby's plaid jumper is a fashion indispensable for every High School Miss it will take to every last one of your wut of blouses and your Jane herbal sweaters with absolute good taste college co-eds go for the suits and separates of Dan gsman of California as eagerly as they go for lemon Cokes and fraternity pins now why because co-eds are as bright as the clothes they wear and they know good things when they see them of course no semester in any high school or college in America can well begin until every girl freshman sophomore Junior and senior has selected her new store of Jane irwell sweaters which are made invariably of soft luscious botany brand yarn Dan gertzman of California combines in the no Collegiate styling with wonderful botany brand fabric in colors which only botney Dy experts can produce and no fashion canny coed will rest happily until she gives her latest roj blouse a full set of Dan gertzman separates whether it's the Tweed or this bold plaid with a big patch [Music] Pockets this fall you will find JY jackets and skirts in every mode as well as these janwal sweater [Music] sets isn't that cute now you can take you can take the jackets closely fitted or Loosely boxed short or slightly longer whichever you prefer underline your jacket by all means with a checked or plaid skirt count on gertsman too for the expensive details you cherish in your tailored clothes on many college campuses young men as well as young women study have fun fall in love and take it from a boy girls the fellows on the campus are every bit as wardrobe conscious as this girl is and her janer will sweat her and her Dan gertzman skirt they're both of Botany brand yarn a college Joe insists on Smart clothes certainly but he's too smart to want to look like a comic strip Sharpie so he chooses Eagle brand clothes every time he wears one whether he's trying to beat the Bell to a 10:00 class or talking leisurely to his best girl in her bmar Beret and her smart suit the jacket is made of such beautiful soft Fleck Tweed as has not been seen around until this very Autumn the skirt in lighter gray carries out the tone onone theme that is so popular this season the Eagle brand clothes take their cues from the modern man's action way of life so they choose an Eagle brand suit every time women's Fashions just like women themselves have been strongly influenced by the men and now Dan gsman creates a modern translation for the college girl of a man's Old English norfol jacket in glove language founds pig skin are at the top of the class and are made from the hides of wild South American pigs Eagle brand suits are just right because they're as comfortable as his favorite easy chair even the first time a fellow puts one on whether the suit is double breasted or single breasted they fit the bill and to meet her boyfriend on crisp afternoons a college girl wears a notched collar double breasted Tweed suit with a pleated skirt in the color of ripe raspberry and an Eagle brand men's gabardine top coat looks as good in action as it does in still life leave it to the boys not to miss out on a good deal like founds driving gloves they're made of warm pure Wool with pig skin Palms why a man can even stuff all his classroom notes in his inside pockets and because of Eagle's Lounge construction his jacket puts up nevertheless a fine smooth front and notice too how an eagle Lounge model suit gives a guy a chesty athletic appearance the various Eagle brand coat and suit models embody everything that is meant by the word smart the styles are neither extreme nor conservative but follow a progressive path of leadership the former type of garments which look neat when tried on in the store had a tendency to go out of shape in the front and pull away from the chest when pocket stuffing began but the new Lounge model gives men a taller Slimmer look once a man experiences the comfort and neater appearance of the lounge model he never wants to go back to the old style it means whether standing walking or sitting the suit will feel comfortable without binding now to go to the first football game of the season the girls move right back into Dan G separates because they're as gay and as colorful and as wonderfully informal as the stadium itself as always their well-dressed escorts wear Eagle coats perhaps of rich brown velour with a very sporty wraparound a co-ed might prefer a beautiful blue tone onone cardigan suit which blends perfectly with her Bose single breasted blue check top coat a man lucky enough to own a convertible naturally has in his wardrobe a fine gabardine top coat that shows off the same Advanced guard streamlining as his car does a smart college girl you for instance drive home for the weekend in a coordinated three-piece Sports Ensemble perfectly designed by Adele of California in her own inimitable West Coast fashion or it might be a short close-fitting jacket of striped wisted with a new poker straight skirt and over it when the night winds blow or if you want to take down the top on a sunny afternoon you'll wear a flawlessly cut longer coat Coro jewelry puts the perfect Finishing Touch to all the costumes in this picture as well as to this one by Adele of California it's a long jacketed suit fashioned of plaid suiting whose incredibly soft touch must be experienced to be wholly believe and the same with this wisted stripe suit margined with bright gavine at the collar cuffs and button holes for extracurricular activities like going on a field trip or to the dean's tea a coad exchanges her sweater and skirt for a David Crystal dress a take it from David Crystal wool plaid and velvet will be just about the handsomest couple fashion wise on any American campus this fall or you may choose instead tissue sheer corduroy casuals with fullish skirts that will take a very fast walk across the campus in their easy long-legged strides corduroy this year is softer and prettier than it has ever been before and David Crystal dyes it in such Jewel colors as were seen only previously in pure silk but neither college girls nor College Joe's spend all their time in class they like a rowboat or a drive in the country on Saturday afternoon and David Crystal knows enough about women to give them precisely the clothes they need for the lives they lead the bright colors the flawless fit the imagination and invention and the fresh new details of styling they love David Crystal understands that coeds need clothes that will take them from the campus Lake to dinner in town and look as if they were made expressly for either local the dresses take to accessory changes as well as they take to changes of scene [Music] to fill the picture botany brand Fabrics are as essential to a college girl scheme of things as is this Coco colored jacket and skirt from nardis of Dallas which you can spite beautifully with bright yellow accessories such as a Jane wwal sweater and founds gloves which for your identification are trademark doets every girl knows she can count on her botany made clothes this Judy and Jill red and gray suit for instance you'll freely Expos to the elements of winter spring and fall because they're warm but not too warm light but not too light and they're always beautiful I take this nardis of Dallas green dress for instance it's a perfect back to college number it's good under a winter coat fine for early spring without a wrap at all these fresh flower colors are as you can plainly see eminent L worthy of Technicolor but the willow soft texture of botney fabrics is something to which even Technicolor cannot yet do full Justice botney brand Fabrics fashion every kind of garment Under the Sun from Suits and separates to sweaters and slacks these fit into a college girl's weekend life as neatly as they fit a college girl and slacks like these are a fine safety value to help preserve your wardrobe designed to be lived in is not just idle chatter these sophisticated Jane irwell sweaters demonstrate they provide a perfect upper story for Dan gertzman skirts when you return to classes it'll be too warm to wear a brief coat and not warm enough for summer cotton but the weather in the fall is wonderful skirt and sweater time moreover with a switch of skirts and with the addition or subtraction of a colorful silk scarf you can make a couple of sets of separates look like a Baker's Dozen selones is is to Silk and satin and Shining file as botany brand is to flannel and wool at a sorority rush for instance what could be sweeter than a gleaming slipper satin dress like one of these designed by darus varnum expressly for Jonathan Logan now all of them have precisely the kind of styling that a fashion-wise young Collegian covets for her dressed up clothes little collars cuffed small sleeves smooth snug bodices and big pockets on full skirts Selen has created fabric in colors which rival the luster of precious stones and Doris Barnum has molded these satins with a Junior's pretty Contours very well in mind coro's gleaming rhinestones match in their perfection selones satins Coro pearls worn as barrettes or chokers or bracelets are the party kind of jewels that dresses like these love as deeply as they love darus Barnum's skillful manipulation of selon luxurious Fabrics when a CO takes a breath of air during a cocktail party she looks as pretty as she did Dancing Tony Owen chooses smooth wonderful costly looking ver file Caprice crepe to fashion for her a white and gold evening Blu with a rolled collar and a deep plunging neckline it was meant to be made it with Vern's Indian spice file capric dinner length evening skirts on those very special occasions when only a gown which touches the floor will do a college girl often shuns two sugary organdy or Nets in favor of a slick sophisticated job like Tony owens's veret two-piece dress it is perfectly fitted has a brief jacket and a very full pleated skirt because co-eds love to show their pretty shoulders young modes creates a ver toffee fabric an evening frock which has a strapless dress which forms a pum set with two rosettes in back the Bolero jacket has sleeves with flya away cuffs another young Mod's evening frock has a very full skirt which was made to swing and Sway and a simple very fitted bodice the tiny double tiered jacket also a veret toffee fabric ends at a point far above the waist and has little buttons at the back College girls love the soft talking Whispering russle of ver Fabrics while they dance and their best bows like it just as well as the girls do another ver the name that stands for Creative styling in Fine Fabrics ver has a veteran's understanding of that Willow the WIS thing called fashion which means so much to women everywhere they know that a fine fabric is the mother and father of every dress or blouse or skirt or suit that's why ver devotes all its efforts and its whole talented staff to creative imaginative And Timely new Fabrics ver believes that style is an artist view of the world and to prove it is this dress created by Joan Norton Irwin with its very own purse to match yes veres Fabrics interpret to a te all the richness and elegance of the new season other veret Fabrics are used by International dress company because ver Fabrics are right they serve as inspiration for all top designers for the biggest parties of the Fall semesters a whole designer's workroom full of exciting new selones Fabrics make their exclamation points again on such evenings of course everybody's best boyfriend will be handsomer than ever in an Eagle brand tuxedo which is constructed intelligently along the same Lounge lines as Eagle brand day clothes that's why Eagle brand tuxedos have the same comfortable at ease look every college girl's enormous preference for Bare shoulders and tight bodices on big night Jonathan Logan's Doris Barnum takes it tenderly to heart she cuts tiny sh sleeves big birth of colors which manag to reveal anyhow a good expansive naked territory in the pretty region of the throat and Doris vnam selects shimmering selones Fabrics every time to create these fabulous party dress nighttime brings sleep time and W super kale sheets and pillowcases bring absolute unparalleled bedtime luxury to a Col college girls dormatory room and flow Bear's robes also made of warms fine cotton are as fresh and pretty late at night as morning glories are at sunup but girls will be girls and they go to sleep no doubt to dream of the pretty costumes they'll wear tomorrow morning [Music]