[DOYLE, DANE AND BERNBACH (DDB) TV COMMERCIAL SHOWREEL]

Year Published: 1970s

Description: Here is a showreel of TV commercials produced by the Doyle, Dane and Bernbach (DDB) advertising agency in the 1970s. The majority of commercials are for Polaroid International promoting cameras (circa 1977) in different countries. The cameras included the Polaroid 1000, 2000, and EE33. Some of these advertisement feature the renowned mime Marcel Marceau, who performs different skits which he enhances with a Polaroid instant camera. The film also features several commercials for Mobil gas stations and their branded expansion into Florida and Georgia. (Note: these commercials were donated to us by Charles Abrams, who was an art director at DDB at the time they were made.) 0:37 Mobil Detergent Gasoline, now in Florida, 0:41 a family and their dog sitting in a car and arguing, 1:06 Mobil Detergent Gasoline, now in Florida, 1:13 a man is about to enter a car and begins talking to the camera, 1:38 Mobil Detergent Gasoline, now in Atlanta, 1:46 a Mobil gas station slowly appears part by part on the screen, 2:19 a man holding a Roy’s 60 second polaroid color camera, 2:45 Polaroid Instant 10 sold for around £12.50, 3:04 Polaroid pictures of a family, followed by a man and his family holding a Polaroid Instant Color Camera, 3:31 Polaroid EE33 $30, 3:37 a man facing the camera holding a Polaroid Camera and speaking in French, 3:44 a man holding a Polaroid Instant 10 camera and taking pictures with his family with Spanish narration, 4:29 the Polaroid logo melting into colors, 4:39 Polaroid 1000 the world’s simplest camera, 4:48 the mime Marcel Marceau on a set taking a picture of his imaginary dog, 5:18 Marceau uses a Polaroid 1000 to take pictures of his friends, 5:52 Marceau making motions and stopping to take a picture, 6:24 Marceau gets his picture taken with a Polaroid 1000, 6:56 Marceau taking a picture with an imaginary camera, 7:10 Marceau takes a picture with the Polaroid 1000, 7:29 Marceau walks up to a Christmas tree and picks up imaginary presents, 7:57 he unwraps one and pulls out a Polaroid 1000, 8:35 Marceau eating and drinking to prepare for an imaginary piano performance, 9:19 Marceau takes a picture with a Polaroid 1000, 9:55 the in laws of a family come to visit, 10:04 Ore Ida Potato Golden Patties being eaten, 12:52 a man eating a burger in his car, 13:22 Mobil Detergent Gasoline, 13:28 a man driving his car into his garage 14:02 Marceau walks up to a Christmas tree and picks up imaginary presents, 14:37 he unwraps one and pulls out a Polaroid 1000, 15:03 Marceau enjoying himself at a party and playing piano, 15:52 he takes a picture with a Polaroid 1000, 16:10 Marceau taking a picture with an imaginary camera, 16:24 he takes an instantly developing picture with the Polaroid 1000, 16:45 a woman takes pictures of her children during various moments with a Polaroid 1000, 17:31 Marceau walking in a windy environment, 17:54 he takes a picture of a family with his Polaroid 1000, 18:36 Marceau picks up a present and unwraps it, 19:08 he pulls out a Polaroid 1000 and takes a picture of a family, 19:43 Marceau moving his way around a party and begins playing piano, 20:28 he takes a picture of a family with a Polaroid 1000, 20:53 Marceau walks into a store and picks up a Polaroid 1000 and takes a picture of a group of kids with it, 23:04 a man holding a new Polaroid 60 Second Color camera and takes various pictures, 23:31 Polaroid’s new Instant 10 around £12.50, 23:49 a man using a Polaroid EE33 with his family, 24:24 Frenchman going through pictures and taking them with a Polaroid E33, 24:52 Polaroid EE33 150 F., 25:01 German man using a Polaroid EE33, 25:27 EE 33 just 59 Mark, 25:33 Frenchman taking pictures with a Polaroid EE33. 25:52 people snapping pictures of the camera with a Polaroid 1000, 26:22 Polaroid 1000 around £27.50, 26:33 a man prepares a Polaroid 2000 and takes a picture of two couples, 27:01 Polaroid 2000 starting from $30

Complete Record: Here is a showreel of TV commercials produced by the Doyle, Dane and Bernbach (DDB) advertising agency in the 1970s. The majority of commercials are for Polaroid International promoting cameras (circa 1977) in different countries. The cameras included the Polaroid 1000, 2000, and EE33. Some of these advertisement feature the renowned mime Marcel Marceau, who performs different skits which he enhances with a Polaroid instant camera. The film also features several commercials for Mobil gas stations and their branded expansion into Florida and Georgia. (Note: these commercials were donated to us by Charles Abrams, who was an art director at DDB at the time they were made.) 0:37 Mobil Detergent Gasoline, now in Florida, 0:41 a family and their dog sitting in a car and arguing, 1:06 Mobil Detergent Gasoline, now in Florida, 1:13 a man is about to enter a car and begins talking to the camera, 1:38 Mobil Detergent Gasoline, now in Atlanta, 1:46 a Mobil gas station slowly appears part by part on the screen, 2:19 a man holding a Roy’s 60 second polaroid color camera, 2:45 Polaroid Instant 10 sold for around £12.50, 3:04 Polaroid pictures of a family, followed by a man and his family holding a Polaroid Instant Color Camera, 3:31 Polaroid EE33 $30, 3:37 a man facing the camera holding a Polaroid Camera and speaking in French, 3:44 a man holding a Polaroid Instant 10 camera and taking pictures with his family with Spanish narration, 4:29 the Polaroid logo melting into colors, 4:39 Polaroid 1000 the world’s simplest camera, 4:48 the mime Marcel Marceau on a set taking a picture of his imaginary dog, 5:18 Marceau uses a Polaroid 1000 to take pictures of his friends, 5:52 Marceau making motions and stopping to take a picture, 6:24 Marceau gets his picture taken with a Polaroid 1000, 6:56 Marceau taking a picture with an imaginary camera, 7:10 Marceau takes a picture with the Polaroid 1000, 7:29 Marceau walks up to a Christmas tree and picks up imaginary presents, 7:57 he unwraps one and pulls out a Polaroid 1000, 8:35 Marceau eating and drinking to prepare for an imaginary piano performance, 9:19 Marceau takes a picture with a Polaroid 1000, 9:55 the in laws of a family come to visit, 10:04 Ore Ida Potato Golden Patties being eaten, 12:52 a man eating a burger in his car, 13:22 Mobil Detergent Gasoline, 13:28 a man driving his car into his garage 14:02 Marceau walks up to a Christmas tree and picks up imaginary presents, 14:37 he unwraps one and pulls out a Polaroid 1000, 15:03 Marceau enjoying himself at a party and playing piano, 15:52 he takes a picture with a Polaroid 1000, 16:10 Marceau taking a picture with an imaginary camera, 16:24 he takes an instantly developing picture with the Polaroid 1000, 16:45 a woman takes pictures of her children during various moments with a Polaroid 1000, 17:31 Marceau walking in a windy environment, 17:54 he takes a picture of a family with his Polaroid 1000, 18:36 Marceau picks up a present and unwraps it, 19:08 he pulls out a Polaroid 1000 and takes a picture of a family, 19:43 Marceau moving his way around a party and begins playing piano, 20:28 he takes a picture of a family with a Polaroid 1000, 20:53 Marceau walks into a store and picks up a Polaroid 1000 and takes a picture of a group of kids with it, 23:04 a man holding a new Polaroid 60 Second Color camera and takes various pictures, 23:31 Polaroid’s new Instant 10 around £12.50, 23:49 a man using a Polaroid EE33 with his family, 24:24 Frenchman going through pictures and taking them with a Polaroid E33, 24:52 Polaroid EE33 150 F., 25:01 German man using a Polaroid EE33, 25:27 EE 33 just 59 Mark, 25:33 Frenchman taking pictures with a Polaroid EE33. 25:52 people snapping pictures of the camera with a Polaroid 1000, 26:22 Polaroid 1000 around £27.50, 26:33 a man prepares a Polaroid 2000 and takes a picture of two couples, 27:01 Polaroid 2000 starting from $30

Transcription

[Music] last year you could have driven all over Florida and never seen a Mobile station this year we've got three mobile stations in Gainesville alone and five in Sarasota and nine in West Palm Beach 30 in the Jacksonville area this year mobile is all over Florida in hundreds of locations and they all have mobile detergent gasoline 63 in Miami and two in Homestead and I missed one someplace I missed one three in Homestead aam you're nearly out of gas oh okay okay everybody keep their eyes open for a Mobile station why a Mobile station Flo har you know I always buy mobile detergent gasoline Flo you're crazy last year we couldn't find a Mobile station the whole time we were here in Florida keep your little eyes open everybody this year mobile is in Florida had hundreds of stations all over the state and they all have mobile detergent gasoline R see the mobile side Rover can read excuse me sir have you heard of mobile sure oh then you know mobile sells detergent gasoline bet you do and if you visit us we'll treat you really well wouldn't surprise me they're real nice people thanks how come you know about mobile well my sister lives there oh that's impossible no I didn't got a letter here postmark mobile Mobile Alabama no we're talking about the new mobile stations opening here in Atlanta sounds fine maybe I'll stop by and see my sister our name is mobile we know you won't be impressed that we're America's sixth largest Industrial Corporation you probably won't jump and shout when you hear we're opening over 20 brand new stations here in Atlanta so how do we get your business just visit mobile if you find everything you'd expect from a service station plus our detergent gasoline we think you'll come back after the Fanfare is over look what I've got pear Roy's new 60-second color camera the instant 10 smart please lovely smart come on come on come on Lovely 60 Seconds smashing the instant T's only around 12250 about the cheapest instant color camera ever another Masterpiece and it uses the cheapest instant Color Film too now that's really something to smile about Polaroids new instant 10 in many shops around £ 12250 in some more in many less [Music] everybody in the family got what they wanted for Christmas Papa got what he wanted a Polaroid instant color picture camera and everybody loves it Papa's e33 cost only $30 and it won't cost much to take Polaroid instant color pictures because they don't cost any more than pictures you wait days for so when papa says smile the whole family Le [Music] [Applause] [Music] [Music] smiles [Music] [Music] for La Polaroid [Music] instant Polaroids one One Step simplest camera in the world the world's simplest camera Polaroid 1000 Here Comes Marcel Maro with his dog [Music] Marcel loves to take a picture of his dog with the world's simplest [Music] camera and to show it proudly to his friends Marcel also loves to take a picture of his friends with the world's simplest camera the new Polaroid 1000 there's nothing to focus marel just presses the button the motor hands him the picture and he watches it develop in Vivid sx70 [Music] color Marcel finally agrees real pictures are nicer than pretend ones only £ 24 the world's simp camera coloid 1000 when Marcel Maro steps out he wears his top hat his white gloves and his Cane he loves to stop for a moment to take a picture with the world's simplest [Music] [Applause] [Music] camera Marcel also loves to have his picture taken with the world's simplest camera the new Polaroid 1000 you just press the button there's nothing to focus the motor hands you the picture and you watch it develop in Vivid sx70 color Marcel thinks Marie takes as good a picture as he does only 24 lb the world's simplest camera Polaroid 1000 Marcel Maro is taking a picture with the simple camera simple except he has to wait and wait and wait to have his film developed now with the new Polaroid 1000 the world's simplest camera Marcel just presses the button the motor hands him the picture which develops in minutes in Vivid sx70 color simple from start to finish only 24 L the world's simplest camera Polaroid 1000 [Music] [Applause] [Music] now there's a very simple way to brighten anyone's Christmas give the world's simplest camera the Polaroid 1000 just press the button for instant sx70 pictures as bright and colorful as Christmas itself just $30 the world's simplest way to say Merry Christmas the Polaroid 1000 [Music] the world's simplest way to be the life of the party the world's simplest camera the Polaroid 1000 just press the button for instant sx70 pictures that bring all the color an excitement of the party to life just $30 the Polaroid [Music] [Music] 1,000 my family when my in-laws come for dinner hary you look thin I always try to make something special cooking honey like these brand new orid potatoes golden patties the first shredded potatoes I've ever seen that you simply bake crispy outside light and delicious inside my fancy potatoes we got to come more often with easy to bake golden patties while you more than please anybody when it's new from Mor it's all r last year you could have driven all over Florida and never seen a Mobile station this year we've got three mobile stations in Gainesville alone and five in Sarasota and nine in West Palm Beach 30 in the Jacksonville area this year mobile is all over Florida in hundreds of locations and they all have mobile detergent gasoline 63 in Miami and two in Homestead and I missed one some place I missed one three in Homestead aam you're nearly out of gas oh okay okay everybody keep their eyes open for a Mobile station why a Mobile station Flo har you know I always buy mobile detergent gasoline Flo you're crazy last year we couldn't find a Mobile station the whole time we were here in Florida you the Li open everybody this year mobile is in Florida at hundreds of stations all over the state and they all have mobile detergent gasoline see the mobile side Rover can read excuse me sir have you heard of mobile sure oh then you know mobile sells detergent gasoline bet you do and if you visitors we'll treat you really well wouldn't surprise me they're real nice people thanks how come you know about mob M well my sister lives there oh that's impossible no I didn't got a letter here postmark mobile Mobile Alabama no we're talking about the new mobile stations opening here in Atlanta sounds fine maybe I'll stop by and see my sister our name is mobile we know you won't be impressed that we're America's sixth largest Industrial Corporation you probably won't jump and shout when you hear we're opening over 20 brand new stations here Atlanta so how do we get your business just visit mobile if you find everything you'd expect from the service station plus our detergent gasoline we think you'll come back after the fanfair is over while driving you need a good detergent gasoline like mobile to help keep your engine clean but you need it just as much after you turn your engine off because that's when the acid water that forms while you're driving condenses and slowly starts eating at important engine parts but now mobile with increased detergents can help protect your car from Acid corrosion mobile fights dirt when you're driving acid corrosion when you're not while driving you need a good detergent gasoline like mobile to help keep your engine clean but you need it just as much after you turn your engine off because that's when the acid water that forms while you're driving condenses and slowly starts eating at important engine parts but now mobile with increased detergents can help protect your car from Acid corrosion mobile fights dirt when you're driving acid corrosion when you're not [Music] [Applause] [Music] now there's a very simple way to brighten anyone's Christmas give the world's simplest camera the Polaroid 1000 just press the button for instant sx70 pictures as bright and colorful as Christmas itself just $30 the world's simplest way to say Merry Christmas the Polaroid 1000 [Music] the world's simplest way to be the life of the party the world's simplest camera the Polaroid 1000 just press the button for instant sx70 pictures that bring all the color and excitement of the party to life just $30 the Polaroid [Music] 1,000 Marcel Maro is taking a picture with a simple camera simple except he has to wait and wait and wait to have his film developed now with the new Polaroid 1000 the world's simplest camera Marcel just presses the button the motor hands him the picture which develops in minutes in Vivid sx70 color simple from start to finish only 24 the world's simplest camera Polaroid 1000y Tonight Show your husband what he missed today with the world's simplest camera Polaroids One Step you never have to focus just press the button to see a special moment develop in minutes right before your eyes as bright as colorful as the first time you saw it tonight show your husband what he missed today with the world's simplest camera Polaroids one step [Music] [Applause] [Music] [Applause] now it's very simple to find the perfect gift for anyone on your list even yourself the world's simplest camera the Polaroid 1000 just press the button the motor hands you a present an sx70 picture as bright and colorful as Christmas [Music] itself a moment you can relive just minutes after it happens only [Music] $30 the world's simplest way to say Merry Christmas the Polaroid 1000 [Music] [Music] [Applause] [Music] now there's a very simple way to brighten anyone's Christmas give the world's simplest camera the Polaroid 1000 just press the button for instant sx70 pictures as bright and colorful as Christmas itself just $30 the world's simplest way to say Merry Christmas the pooid 1000 [Music] the world's simplest way to be the life of the party the world World simplest camera the Polaroid 1000 just press the button for instant sx70 pictures that bring all the color and excitement of the party to life just $30 the Polaroid [Music] [Music] [Applause] 1,000 now it's very simple to find the perfect gift for anyone on your list even yourself the world's simplest camera the Polaroid 1000 just press the button the motor hands you a present just $30 the world's simplest way to play St Nicholas the Polaroid 1000 [Music] now there's a very simple way to brighten anyone's Christmas give the world's simplest camera the Polaroid 1000 just press the button for instant sx70 pictures as bright and colorful as Christmas itself just $30 the world's simplest way to say Merry Christmas the Polaroid 1000 [Music] the world's simplest way to be the life of the party the world's simplest camera the Polaroid 1000 just press the button for instant sx70 pictures that bring all the color and excitement of the party to life just $30 the Polaroid 1000 the world's simplest way to say Merry Christmas the world's simplest camera the Polaroid 1000 as colorful as Christmas itself just $30 the Polaroid 1000 look what I've got PE Roy's new 60-second color camera the instant 10 smart pleas L smart come on come on come on Lovely 60 seconds smashing the instant 10's only around 12250 about the cheapest instant color camera ever another Masterpiece and it uses the cheapest instant Color Film too now that's really something to smile about Polaroids new instant 10 in many shops around 12250 in some more in many less everybody in the family got what they wanted for Christmas Papa got what he wanted a PO Polaroid instant color picture camera and everybody loves it Papa's e33 cost only $30 and it won't cost much to take Polaroid instant color pictures because they don't cost any more than pictures you wait days for so when papa says smile the whole family [Music] [Applause] [Music] smiles [Music] [Music] for maximum spee [Music] [Music] this is it the world's simplest C camera Polaroids new 1000 you don't Focus you don't set distance you just press the button the motor hands you a picture you watch develop in Rich fade resistant sx70 color at around 33 lb the 1,000 is the lowest priced instant camera for sx70 pictures just press the button what could be easier around 33 lb in many shops in some more in many less watch out for color Polaroids 2000 gets it every time set the distance press the button the motor hands you a picture press again and again then watch your pictures develop in Rich fade resistant sx70 color Polaroids fully autom itic 2000 watch out for color Polaroids motorized instant picture cameras start at $30

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