Colgate-Palmolive: Punch Detergent, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Colgate-Palmolive D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hi, I'm Sheila MacRae. 0:01 You've seen me on TV playing Alice. 0:03 Now, I've got something for you 0:05 that oughta make your life easier. 0:06 Listen. 0:08 You know how dirty and stained the family wash can get? 0:09 Right? Awful! 0:12 Until the enzyme pre-soaks came along, 0:14 we just had to grin and bear it. 0:17 Well, now there's something new. 0:19 Enzyme active Punch. 0:22 That's right, Punch. 0:24 Colgate's knockout detergent that puts 0:25 the enzyme power of pre-soaks 0:28 and active water conditioners 0:30 right in your washer. 0:32 How does Punch clean? 0:34 Look. 0:35 This permanent-pressed shirt 0:36 was dirty and stained like this one. 0:37 Collar grime, set in ketchup stains. 0:41 Punch knocked out the stains and the dirt 0:44 both at once, right in the washer. 0:46 Listen to Sheila. 0:49 Get Colgate's Punch, 0:50 the knockout detergent that puts 0:52 the enzyme power of pre-soaks, 0:53 Pow! 0:56 Right in your washer. 0:57 It's a knockout. 0:58

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