Colgate-Palmolive: Fab Detergent with Lemon Freshened Borax, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Colgate-Palmolive D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (cheerful music) 0:02 - I'm glad because everything I wash comes out cleaner, 0:03 whiter, fresher than ever. 0:06 - I'm glad 'cause it even works on chocolate stains. 0:08 - I'm glad 'cause my color stains come out so white 0:12 they downright sparkle. 0:15 - Guess why my mom's glad? 0:17 Narrator Everybody's glad about new Fab. 0:18 ♪ Oh Fab you've got a new kind of clean ♪ 0:21 Narrator 'Cause new Fab has lemon freshened Borax 0:26 and active enzymes to remove stains. 0:28 ♪ The freshest new clean that I've ever seen ♪ 0:31 Narrator New Fab. 0:35 ♪ They're always doing something good to Fab it's true ♪ 0:36 ♪ Oh Fab we're glad they put active enzymes ♪ 0:41 ♪ lemon freshened borax in new ♪ 0:44 Narrator New Fab, 0:48 the only detergent with lemon freshened Borax, 0:49 active enzymes too. 0:51 Try it. 0:53 ♪ There's active enzymes lemon freshened borax in new Fab ♪ 0:54

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John W. Hartman Center for Sales Advertising & Marketing History

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Original permalink · Record added: 2025-04-22 23:30:26