Chemical Bank, 1950s

Genre: Commercial

Year Published: 1950s

Creator: Chemical Bank D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (exotic music) 0:00 Narrator This is Chinatown, New York City. 0:02 Warm, colorful, cheerful. 0:04 A wonderful place for sightseeing. 0:06 But not everyone goes about simply enjoying the sights. 0:08 This man, for instance, is on his way to the bank. 0:11 Not any bank, but this one, Chemical New York. 0:14 The bank with the hometown touch. 0:17 What is it about Chemical New York 0:19 that makes our man feel at home? 0:21 Well, he feels home in the very design of the bank. 0:23 Beautifully bright with the primary Chinese colors 0:25 all about him. 0:28 And he sees home in the soft sweet smile of the teller, 0:29 and hears it in the voice of Robert Chang, 0:32 the bank's manager, who bids him good day 0:35 (men speaking in foreign language) 0:37 Narrator Chemical New York always makes him 0:44 feel at home. 0:46 And the homey feeling Chemical New York brings to Chinatown 0:47 it brings to over a hundred neighborhood offices 0:51 all over New York. 0:53 Why not bank at Chemical New York? 0:54 The bank with the hometown touch. 0:56


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John W. Hartman Center for Sales Advertising & Marketing History


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