Avis Car Rental, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Avis Car Rental D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (silly music) 0:01 - Hello, I'm Mr. Herbert and I have a reservation. 0:16 Reservation for a Plymouth. 0:21 - Yes, Mr. Herbert. 0:24 Oh no, this is very unusual, 0:26 but it seems that we've run out of Plymouths. 0:28 However, I'm sure we can find you something nice 0:31 at no extra cost. 0:33 - Well, anything would be fine. 0:35 - This doesn't happen very often. 0:36 Harry, could you send up 92006? 0:39 - 026, sounds wonderful. 0:42 Avis Employee It's an Imperial, Mr. Herbert. 0:44 (romantic music) 0:47 - For me? 0:48 - For you. 0:50 Narrator If Avis can't give you 0:51 the Plymouth you reserved, we'll move you up. 0:52 Maybe to an Imperial, at no extra cost. 0:54

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John W. Hartman Center for Sales Advertising & Marketing History

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