Avis Car Rental, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Avis Car Rental D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (phone dialing) 0:04 - Hello, Avis? I can't get over how fast my Dodge was ready there. 0:06 I was in and out, boom. 0:08 What? Oh, it's a new computer, huh? 0:10 The Wizard of Avis. 0:13 Announcer Now Avis has the Wizard, 0:14 most advanced computer in the travel business. 0:15 - But I have this problem. I'm lost. 0:17 Announcer And a toll free hotline 0:22 with a friendly Avis voice to help you. 0:23 Man Well, there's this big rock. 0:25 There's a cactus, and there's a cloud. 0:26 (wind whistling) 0:29

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John W. Hartman Center for Sales Advertising & Marketing History

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