Avis Car Rental, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Avis Car Rental D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - [Flight Attendant] And please remain seated 0:00 until the aircraft 0:02 comes to a complete stop. 0:03 - Here it comes, the long wait for the rent-a-car 0:04 and the rental form to fill out, 0:06 all those questions. 0:08 Hm, now I'll never make my appointment. 0:10 Reservation for Mr. Lyman. 0:12 Attendant Oh yes, Mr. Lyman, thank you. 0:14 Announcer Now, when you reserve from Avis, 0:16 the information you give on the phone 0:18 is given to the Wizard of Avis, 0:19 the most sophisticated computer in the travel world. 0:21 - Your Plymouth is waiting right over there. 0:23 Man In Suit Hey, I'm early. 0:26 Maybe I'll have a cup of coffee. 0:28

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John W. Hartman Center for Sales Advertising & Marketing History

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