Avis Car Rental, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Avis Car Rental D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (film static crackling) 0:00 - And there, on the same aircraft was Fabersham 0:01 out to get the same American contracts I was after. 0:03 Time was of the essence. 0:06 (men concurring) 0:07 But, I have discovered a super new way to travel 0:08 called Fly Avis Nonstop. 0:10 - Avis the rent-a-car people? 0:12 - Right, you see, before boarding, 0:13 I stopped at the Avis counter 0:15 where they filled in my Fly Avis rental form and I was off. 0:16 - Huh? 0:19 - Now, here is the aircraft. 0:20 - The time machine. 0:21 - Here is the Avis counter, here the Avis parking area 0:22 and here, is yours truly. 0:26 (laughing) 0:29 Now, upon landing, 0:30 I went directly from the aircraft, past the Avis counter 0:31 to the parking area, where the Avis agent 0:34 escorted me to my marvelous new Dodge 0:36 and I was off in a flash. 0:38 Leaving Fabersham still at his rent-a-car counter. 0:39 - Oh, Careful. 0:42 By the time he got his rental, 0:43 I was already lunching with the president, 0:45 contract signed. 0:47 Man Well done. 0:48 - Thank you, but you know, 0:49 those Americans still drive on the wrong side of the road. 0:50 - They do. 0:53 - Do they? Narrator Fly Avis Nonstop 0:55 in the San Francisco and Los Angeles commuter airports. 0:56

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John W. Hartman Center for Sales Advertising & Marketing History

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