Avis Car Rental, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Avis Car Rental D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - I'm there on the same aircraft with Favisham, 0:01 out to get the same American contracts I was after. 0:04 Time was of the essence. 0:06 - It actually is. 0:07 - But, I have discovered a super new way to travel 0:08 called Fly Avis Nonstop. 0:11 - Avis, the rent-a-car people? 0:12 - Right. You see, before boarding, 0:14 I stopped at the Avis counter, 0:15 where they filled in my Fly Avis rental form 0:17 and I was off. 0:19 - What? 0:20 - Now, here is the aircraft. 0:20 - (inaudible) 0:22 - Here is the Avis counter, 0:23 here, the Avis parking area and here 0:24 is yours truly. 0:28 (laughing) 0:29 Now upon landing, I went directly from the aircraft, 0:30 past the Avis counter, to the parking area, 0:33 where the Avis agent escorted me to my marvelous new dodge 0:36 and I was off in a flash 0:38 leaving Favisham still at his rental car counter. 0:39 - (laughs lightly) Counter. 0:43 - By the time he got to the back, 0:44 I was already lunching with the president, contract signed. 0:45 - Well done. 0:48 - Thank you. 0:49 But do you know, those Americans still drive 0:50 on the wrong side of the road? 0:52 - They do. 0:54 - Do they? 0:55 Advertiser Fly Avis Nonstop. 0:55 In the Los Angeles and San Francisco commuter airports. 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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