Avis Car Rental, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Avis Car Rental D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator There are a few great smells in this world 0:01 that a man can really appreciate. 0:04 Bacon and eggs in the morning, 0:06 (gulls crying) 0:09 (gentle music) saltwater and suntan oil, 0:11 and the smell of a new car. 0:17 Every six months, Avis changes its new Plymouths 0:19 for newer Plymouths, 0:22 so you're sure to get a low mileage car that looks good, 0:23 feels good, and smells good. 0:27

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John W. Hartman Center for Sales Advertising & Marketing History

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