Anheuser Busch: Michelob Beer, 1970s

Year Published: 1970s

Creator: Anheuser Busch D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Try going through that side. 0:02 - It looks like it goes through here. 0:04 - I wish we had a book or something. 0:07 - Hi. 0:09 - Hi. 0:10 - You need a little help with that? 0:12 - Well, if you don't mind, 0:14 I'm still kind of a Sunday sailor. 0:15 - Just takes practice. Let me take a look. 0:17 Let's get this out of here. All right. This is okay. 0:20 All right. Now bring that down, 0:23 right down there to the top shift. 0:25 Right. That's it. 0:26 - Oh. 0:28 - Okay. Now pull it taut and that's it. 0:28 - Yeah, that's it. 0:33 - And for coming to our rescue. 0:35 - Michelob, huh? 0:38 For a Sunday sailor, you sure know the right cargo to carry. 0:39 Narrator Michelob is the right beer for any occasion. 0:43 It's been right since 1896, so good people don't expect it. 0:46 - Sure appreciate the help. 0:51 - Anytime. 0:53 Narrator Michelob, it's an unexpected pleasure. 0:53 - Anytime at all. 0:57

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