Anheuser Busch: Michelob Beer, 1970s

Genre: Commercial

Year Published: 1970s

Creator: Anheuser Busch D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hey, any luck? 0:01 - Yeah, all bad. 0:02 - Looks like I got the fish. 0:04 Who's gonna fry 'em? 0:06 - We're making the flyer. 0:07 - How about it, Ken? 0:08 Ken Not me. 0:10 I brought the beer. 0:11 - Michelob. 0:13 I'll fry the fish. 0:15 - That's what I like to hear. 0:17 (men laugh) 0:19 Narrator Next time it's your turn to bring the beer, 0:20 how about the one that's always an unexpected pleasure? 0:22 Michelob. 0:26 - Now that's what I like to hear. 0:27


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John W. Hartman Center for Sales Advertising & Marketing History


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