American Express Travelers Cheques, 1960s

Year Published: 1960s

Creator: American Express D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer Say, Joe, why not protect your travel cash... 0:01 (boinging) 0:05 With American Express traveler's checks? 0:06 They're 100% safe! 0:08 Sign when you buy, sign when you spend. 0:10 That's your identification. 0:12 They're spendable as cash anywhere. 0:14 Get the best-known checks in the world. 0:16 American Express traveler's checks. 0:18

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John W. Hartman Center for Sales Advertising & Marketing History

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