American Express Travelers Cheques, 1960s

Year Published: 1960s

Creator: American Express D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Customer And $300 worth 0:01 of American Express Travelers Checks, please. 0:02 - Louder! 0:05 - American Express Travelers Checks! 0:06 Uh, what's this? 0:07 - We're doing a TV commercial with real, natural people. 0:09 How has your bank helped you, madame? 0:13 - Well, well, the money we put aside 0:16 buys us the things we want, 0:19 like the vacation we're taking. 0:21 - Good! 0:23 More lights there! 0:24 Camera! 0:26 And you sir? 0:28 - Well, take these American Express Travelers Checks. 0:29 Spend them anywhere, 0:31 and if you lose them, you get a prompt refund. 0:32 Director Demonstration! 0:34 Customer You sign here when you buy them, 0:36 sign here when you spend them. 0:38 - And they cost only a penny a dollar! 0:40 - So we never carry more cash than we can afford to lose. 0:41 Always carry American Express Travelers Checks. 0:44 (crying) 0:47 - Oh, dear, were we that bad? 0:48 - No, you were that great! 0:50 You two have star quality. 0:53 I tell you, star quality! 0:55 - And so does American Express. 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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