American Express Travelers Cheques, 1960s

Genre: Commercial

Year Published: 1960s

Creator: American Express D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Once upon a time, there were two lovebirds, 0:03 who had carefully saved their money for a very special trip. 0:06 A second honeymoon in fact, 0:09 but when they weren't looking, 0:12 an itinerant pickpocket swiped their entire bankroll 0:13 and sneaked off with it. 0:17 Money gone, vacation ruined. 0:19 The boy lovebird was so chagrined, 0:23 he could have kicked himself. 0:24 And the girl lovebird was only too happy to oblige. 0:27 The moral? 0:31 Never carry more cash 0:32 than you can afford to lose. 0:33 All wise birds carry American Express travelers 0:35 checks instead of cash. 0:38 If they're lost or stolen, 0:41 you get an immediate refund. 0:42 Whenever you travel, 0:44 carry your money in American Express travelers checks. 0:46


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John W. Hartman Center for Sales Advertising & Marketing History


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