[ZENITH COLOR TELEVISION W/ REMOTE CONTROL 1960s PROMOTIONAL FILM]

I can tell you just when I made up my mind to buy a color TV set today I took my girl to the ball game all of a sudden she'd become interested in baseball from watching it on our black-and-white set we used to watch together she made me promise to take her to a game I said okay honey you're on it's a date no brother no mother just you and me a really big deal well you can imagine what that first trip to the ballpark meant to somebody who knew it only from television what a circus of excitement for those young eyes I'll never forget in a million years how she expressed that excitement wow it's in color kids are amazing they sure have a way of making you see the world like it is through this little girl's eyes I realized how much excitement there is a natural color and things started to connect for me the fun that television brings to our family the natural excitement of color brought into the home yeah I think that was the clincher right there I said to myself I'll do it I'll look for a color TV set I know what I want they all know what they want not only was I thinking out loud I was starting to hear out loud somebody say something to me that's right I was talking about the tremendous number of people who have recently decided to bring color television into their homes like you they know what they want and you are seeing it the voice of Zenith well I know you alright let me tell you something we all know yes and we're proud of that the idea Zenith has always been to serve people who know quality when they see it over the years our name has come to mean quality to these people these are demanding people people on the move want to know what they say about us we've had a Phoenix radio in our house for 15 years have only had to exchange a couple of two still works great our TV our Zenith TV is over eight years old and you know something it works better now and some new models of other makes I've seen sure the wife and I looked at several high five we bought our Zenith because of that big Brits down you know why pushes in it there are a lot easier to service that's why that handcrafted chassis great you know why I biked in it because you really can't believe what they say in their ads that's why and that's kind of rare these days in it what we've had innocence I can't remember when all of the things we have in our house are genius radio stereo TV and know we're thinking about color TV over the years our greatest strength has been consumer acceptance an acceptance built on a platform of integrity and quality and do you know how long we've been building that tradition of Zeena's quality into our color TV we Zenith were the first to put a color signal on the air in Chicago even before people could buy black-and-white sets and now that you're all thinking about color TV Zenith is ready you are a part of an exploding market market in motion people are convinced that color television is past the experimental stage and are ready to buy I'm ready if you are Zenith is ready with technological changes increased personnel and brand new facilities a new final assembly plant for color television a new research and development facility to make the best in color even better the third major expansion of Zenith rowling our original color tube plant and a separate completely new color tube facility to double the production and this time of peak demand it is in this dynamic period of consumer demand that the accepted name for quality in color TV will be built as always Zenith is ready for that challenge all right as long as you're ready imagine that you've decided that Zenith will give you what you want but you've already brought a Zenith color set into your home now let's see if it has what you want well I want to find piece of furniture a set that's easy to operate appearance ease of operation okay what do you look for in performance I want the best it's even more important in color highest quality picture and sound like brightness I want the color to be plenty bright so you know we don't need a darkroom to look at it I want true to life color I mean I don't want my blue skies to be green or my red apples to be orange and I want a sharp crisp picture I want to see eyebrows not fuzz [Music] I'll tell you what else I want dependability I don't have to tell you I've never had anything in my home anywhere near as complex as a color TV set so I don't want any trouble I want the best performance on every channel on a set that's built to last you want dependability we hear you we hear you at plant to where many important components are manufactured including the exclusive super gold video guard tuner dependability starts with a tuner where the signal is first received in the set the tuner is the heart of every TV set and zena's has a heart of gold the contacts on our tuner are gold not merely gold-plated but sixteen karat gold filled I think I remember seeing something about that in one of your ads something about Zenith uses more gold fillings in one week than all the dentists in the country use in a year right two and a half million gold fillings a week okay but what does that do for me well to lock in the channel you select the tuner points must make pure precise contact if they're tarnished you don't get a good connection you get distortion drift poor picture or even no picture at all Gold contact points don't tarnish no sir they're virtually impervious to wear and troublesome oxidation they stay cleaner last longer give finer fringe area reception and assure greater picture stability Sol mark one for Zenith dependability for more dependability move on to plant six lead away and that's just what the Xena's handcrafted chassis x' do lead the way why because this is a physically rugged one-piece heavy steel base on the zenith chassis the power plant that drives the tube there are no printed circuits no production shortcuts every connection is carefully hand wired and wired by skilled hands from start to finish and this hand crafting as you call it it leads the way to benefits for me it certainly does our wiring tubes and parts are fastened to a heavy metal base most of the wiring tubes and parts of TV sets using printed circuitry are fastened to paper phenolic plastic boards so so heat is generated in the set when used the boards tend to become brittle care for a piece of bread just proving a point a fresh slice of bread is soft and pliable but subjected to heat toasted the printed circuit board under prolonged heat may not get as brittle as this but it may run the risk of having a serviceman pulling out a vacuum tube and pulling out the socket with it and that kind of repair job could cost you $50 or more the greatest enemy of any electronic component is heat yet heat is a fact of electronic life at zenith we know the enemy and fight it metal has up to 200% better heat dispersion than phenolic used in most printed boards most of the heat critical components in a Zenith horizontal chassis are mounted below with a heat dispersing metal shield separating them from the heat producing units mounted above walk around our color TV plant and you'll see more inspectors than in Scotland Yard one out of every seven employees in fact may check inspect and test everything that will affect your sets performance that could make a guy feel secure it should Jessi's are constantly pulled off the assembly line and spot checked to make sure that your set will function with Zenith standards of quality is enough high voltage being produced can you depend on your power transformer to break down the house current into precise voltages for maximum performance and longer life of the various components zena's cares enough about your confidence in its quality to check and test and test again you want dependability and you get it with Zenith and what did you say about performance you said you want color I said I want good colour I want color that's true to nature you [Music] want color fidelity the zenith color demodulator circuitry gives it to you it extracts color information from the scrambled incoming signal with peak precision and feeds it to the picture tube with greatest accuracy the zenith patented two tube circuitry makes for simple straightforward direct unscrambling therefore assuring accurate true to nature color reproduction the signal quickly unscrambles and rides the electron beams on target to color fidelity on the face of the picture tube and for the finest color picture tube let's go to our rollin plant the brightness you want comes primarily from the rare-earth phosphor on the face of the high quality picture tube this rare-earth phosphor is so sensitive to light that special lighting is needed in all areas where it is handled phosphor glows with color when bombarded by electrons the rare earth that Zenith uses makes it glow brighter this is typical of the extra ingredient that we put into product development design and manufacture an extra ingredient called quality care it is not one thing it is many things it is the manufacture of screens in a room with air is clean and dust free is the air in many hospital operating rooms the scientifically controlled atmosphere is vital to the pure application of the rare or a phosphorus solution to the face of a picture tube it is the use of water which is 10 times purer than double distilled water to assure uniformity and color purity of each microscopic dot on the face of your picture two extra care is applied to manufacture of the shadow mask a thin sheet of Steel with over 1/3 of a million holes through which electron beams pass to each triad of color on the screen it is the extra ingredient which assures uniform quality in every tube extra care make sure that each shadow mask will be precisely conformed to the curvature of the tube face it'll join oxidizing the phrase turn blue usually indicates rejection here it means quality acceptance and extra care your shadow mask and frame is blue like gunmetal what's that to prevent rust partly also being darker it will radiate more heat and thus less possibility for expansion keeping a fixed true target for the electrons I want that you sure do and you'll want the extra care for quality that's in the electronic contour gauge 41 fine metal fingers rise too sensitively feel 41 points of contour making sure that the contour of the shadow mask is precisely the same millimetre per millimeter as the curve of the tube face that it will be wedded to anything more than 19 thousand of an inch plus or minus is rejected you said you wanted brightness right like I said so the room doesn't have to be dark to make the color light up then you want the extra care of aluminized as enos developed process that the entire industry has adopted aluminum is coated over the phosphor dots on the screen to further increase the brightness your shadow mask is mounted to the tube base on a special frame on three strategically spaced bracket Springs a self compensating system in perfect balance that keeps the mask in true alignment with the colored dots makes sense doesn't it you tell me I'll tell you take a camera for example a super sensitive instrument what gives it the critical balance it needs a tripod not a quadruped on a tripod three points of perfect balance there is extra care for quality in the marriage of tube face and funnel they are baked at 830 degrees Fahrenheit for three and a half hours to drive out any impurities and to assure a perfect vacuum sealed the same extra care and precision in making your high-speed electron gun it'll be like having three big-league pitchers working for you at the same time driving more electrons hard and fast against the screen for better high light brightness your gun will not be sealed into the neck of the picture tube until it has been purified by immersion and liquid nitrogen at minus 292 degrees Fahrenheit the furiously boiling liquid nitrogen produces a scrubbing action which scours any Manute surface contamination from the gun where you assembled tube and chassis are housed in your cabinet the automatic degausser is put on automatic which de gaza demagnetizer your automatic color clarifier to ensure color purity across the face of the tube it is designed to automatically demagnetize the tube as soon as your set is turned on from a cold start turn on your set and instantly Zenith three-stage is amplification goes to work every Zenith color set has a full three stages of if' amplification not just to to amplify the signal up to 20,000 times to assure adequate signal level even in fringe areas on UHF there are five stages of if' amplification more amplification better performance quality is never taken for granted all along the line check and test test and check in the final test area quality check men investigate total performance ask the questions more insistently than even you will ask them is it certain that over the entire surface of the screen you will get pure reds pure blues pure greens and purity of color combinations is it certain that you will get the superior Zenith sound that is expected from such features as large twin cone speakers and separate bass and treble controls final check not quite check and test again in quality control check out a set that may have been rejected at one of the test positions on the line check to see if a component is responsible it has been said by suppliers once we get approval from Zenith we can get approval from anybody so expert technicians make a final check final check not just yet for finally the rigid tests for quality come into the hands of Quality Assurance here all the quality control tests are made plus life tests on whole truck loads of sets even field tests in weak signal areas Quality Assurance goes far beyond the typical quality control of many other manufacturers this is a test group with free license to question decisions of engineering production even purchasing in the interest of the customer Quality Assurance experts try to remind themselves that they are customers they are in fact Zenith most demanding customers so much for your factory tour now what other benefits do you want oh yes ease of operation even with this kind of abuse an adult can put it back on the beam with minimum effort in our controls there is ease of understanding and operation fewer knobs are exposed secondary controls are concealed in all models from the fiddling fingers of children the color controls are clustered in the top right front of your set a minimum of controls needed to view color 1 VHF premise at control for fine-tuning set it once for each channel 2 simple color controls one for color level and one for hues or face tones they can be used to adjust for variations in transmission or for individual taste but ease of operation reaches its zenith when you use space command you can turn the set on or off change VHF channels adjust volume shut off the sound and keep the picture and adjust color hues if you wish and as you change channels with space command the built in color level circuitry automatically compensates for changes in color level from channel to channel all this you will have when you decide on Zenith color television you know what you want and we know what you want ease of operation much better performance Branka pictures dependability and fine appearance I mean I want it to look good because I really know what I want now I know I want a Zenith colour set in my home I'm not surprised well come along pick out the style that pleases you natural colour should be framed in Beauty housed in beauty and Zenith makes that possible for you in a wide choice of handsome cabinet stylings each with specially selected woods and hand rubbed finishes whether it be the elegance of Italian or French Provincial the clean contemporary style the crisp lines of Danish modern style the charm of early American style or the excitement of Mediterranean style whatever your choice of cabinet design congratulations on your choice of Zenith the great numbers of people who are ready to buy color television know what they want they know there is an excitement in color television they're reacting to the excitement in Zenith quality an excitement based on beautiful design and ease of operation on dependability and top-quality performance a new excitement built into the product of the name that has always meant quality now that you've decided to buy color TV why not buy the best Zenith where the quality goes in before the name goes on [Music]