Wise And Responsible Consumership

Duration: 22 0:22:00

Genre: Educational

Creator: Centron

Format: 16mm

Color: Color

Sound: sound

Copyright: Registered 12Oct73 · MP24538 (Jul-Dec 1973) Copyright holder: Centron Corporation, Inc

Description: great 70s products. Bait and switch demonstrated., Explains how to become a wise consumer. Deals with pitfalls of impulsive buying, describes various merchandising and promotional tactics used by retailers, and emphasizes the importance of reading labels and following other prudent buying practices.

Complete Record: great 70s products. Bait and switch demonstrated., Focuses on ways to improve consumership by examining various promotional methods merchants use to encourage buying. Discusses such advertising techniques as store displays, merchandise placement, contests, sales, trading stamps, loss leaders, and bait and switch selling. Emphasizes the importance of reading labels carefully, watching for deceptive packaging and pricing, and asking about parts, service, and guarantees when purchasing mechanical or electrical items., . Addresses itself to the question, "Are there ways to get more for your money"? Deals with the pitfalls of impulse buying; acquaints young consumers with various merchandising and promotional tactics by retailers; explains bait-and-switch trick; emphasizes the importance of reading labels carefully; defines loss leaders; illustrates how to be aware of deceptive packaging or pricing of food items; demonstrates why a consumer should ask about parts, service, and guarantee when purchasing mechanical or electrical items; and points out that a good consumer is a good neighbor, avoiding products that are dangerous, loud, messy, or that contribute to pollution., NOTE: Two (or more) records have been merged together to create this data.