Why Do You Buy?

Duration: 10

Genre: Educational

Creator: journal

Format: 16mm

Sound: sound

Copyright: Registered 15Jun72 · MP23238 (Jul-Dec 1972) Copyright holder: Gilbert Altschul Productions, Inc

Description: The film through a fictionalized and comical approach, focuses in on the emotional elements which enter into the buying decision. It further shows how advertising utilizes the emotional appeals to sway our buying decision., A look at the modern consumer and a few of his hangups. Emotional influences in buying. How the seller tries to create a need for a product.

Complete Record: The film through a fictionalized and comical approach, focuses in on the emotional elements which enter into the buying decision. It further shows how advertising utilizes the emotional appeals to sway our buying decision., A look at the modern consumer and a few of his hangups. Emotional influences in buying. How the seller tries to create a need for a product.NOTE: Two (or more) records have been merged together to create this data.