What do you like best and least?

Year Published: 1957

Description: There is a definite reason for most of your likes and dislikes, says Prof. Boring. He shows how measurements of them can be taken themselves, examples of preferred experiences which are largely results of learning; for example, pleasant pains, dissonance in musical intervals, and cultivated smells. He reminds us that man is a behaving organism that tries to get what he likes and likes what he tries to get, and that his preferences are established by heredity and learning.