Western Union Telegram, 1950s

Year Published: 1950s

Creator: Western Union D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Man A Western Union telegram commands attention 0:01 contract awarded can you ship by first of month 0:04 reply by wire. 0:07 Just look at his happy face as he calls 0:08 his secretary to get the production and shipping men 0:10 in for a conference. 0:12 He needs facts 0:13 there's no room for error. 0:14 Can they ship by the first? 0:15 If so, just watch the sales go up, up, and up! 0:17 Is the production okay? 0:22 Shipping okay? 0:25 Now by sure. 0:27 Good, well then get going, there's a lot to do 0:31 but it can be done efficiently and economically 0:35 by telegram. 0:37 First, close the deal and wire assurance that 0:39 the shipment will arrive on time. 0:43 Then, a telegram to the suppliers asking for more parts and 0:45 arrange for trucks to pick up and deliver. 0:49 Well old B.b. looks pleased, doesn't he? 0:54 And so does his secretary. 0:56 Another important job handled quickly and efficiently 0:57 by Western Union telegram. 1:00

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John W. Hartman Center for Sales Advertising & Marketing History

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