WBAP Promo Film

[Music] n [Music] pap [Music] [Music] [Music] [Music] [Music] [Applause] [Music] [Applause] [Music] a [Music] la [Music] Dallas Fort Worth 3 million people working playing living in one of the country's fastest growing areas 3 million people moneyed vigorous quick to buy what they want their home the largest market in the South 12th TV Market in the United States a fast moving market and to stay on top of this Market a fast moving television station [Music] [Music] wbap TV made news in September 1948 signing on as the first television station in Texas Texas 25th in the United States staying on top of a fast moving Major Market meant among other things complete up to the minute news [Music] coverage wbap TV immediately began building a first ranked news department and has enjoyed news dominance in the market ever since anchor program of the station's highly successful news effort is its award-winning Texas news a 10 p.m. Nightly news reel which has received National Acclaim and from sign on in 1948 to the present wbap TV spacious Studios among the largest in the country have been equipped with the most modern facilities manned by an experienced crew of [Music] technicians wbap TV made news again in 1954 when it brought live color to Dallas Ford worth another state first with all local programs in color plus NBC color shows wbap TV viewers today enjoy some 57 hours of color per week as a result Fort Worth Dallas is one of the top color markets in the country with 35 to 40,000 color television sets locked in on wbap TV but you've got to keep moving to stay ahead of growing changing Dallas Fort Worth and so fall 1963 WBA TV made news again pioneering an exciting New Look in television iconogenic A New Concept of total design [Music] control iconogenic image control that clears television of unnecessary clutter gives a new Strength new Effectiveness new identity eliminates noise both Visual and oral that interferes with communication this is iconogenic to accomplish the new look wbap TV scrapped its existing Visual and oral image midnight October 14th 1963 next day viewers were treated to completely redesigned sets station IDs promos program titles soundtracks even sponsor identifications all iconogenic executed less to look at but more to see this was the traditional old dat line [Music] set this is dat line in iconogenic [Music] setting iconogenic a sign on to sign off image that creates the perfect setting makes the advertiser's message Stand Out sharp and clear a new look on the air and now a new look in [Music] coverage [Music] wbap TV still moving moves up this fall to join krld TV and wfaatv at top of 1,685 Ft Tower located midway between Dallas Fort [Music] Worth the new coverage adds High income population areas to the east while retaining coverage West at sign on with a new tower some 75,000 additional TV homes will immediately become a part of the wbap TV growing audience and a jump of some 275,000 population moving into the over 3 million market for the first time a stronger voice to claim a bigger share of swelling retail sales the new tower adds $48 million to wbap TV's Lush Fort Worth Dallas pot a recent 20-year study of this Market by the Texas Christian University School of Business shows that this dramatic growth will continue in TV homes in population in retail sales Dallas Ford worth 12th us television market more people on the go with money to spend wbap TV their kind of fast moving television station with more to offer than ever before waptv NBC affiliate in Fort Worth Dallas your kind of Station 2 for your very next schedule in the market [Music]