Vicks: Formula 44, 1970s

Year Published: 1970s

Creator: Vicks D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (man coughing) 0:00 Announcer If a cough is bothering you, 0:02 you'll want to take 0:06 Vicks Formula 44 Extra Strength Cough Mixture, 0:07 but sometimes, that's out of the question. 0:10 That's why we make 0:13 Vicks Formula 44 Extra Strength Cough Discs. 0:14 Each disc contains as much cough suppressant 0:18 as a teaspoon of our liquid, 0:20 a cough suppressant as effective as codeine, 0:22 but not narcotic, when you're away from home with a cough. 0:25

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