Vicks: Formula 44, 1960s

Year Published: 1960s

Creator: Vicks D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (door banging shut) 0:01 (Oddjob coughing) 0:02 Announcer Even for a guy who can take care of himself, 0:02 (Oddjob coughing) 0:04 a cough can get the upper hand. 0:05 (Oddjob coughing) 0:07 (glass shattering) (Oddjob coughing) 0:09 (wood shattering) But fortunately, there's a cough medicine made to help 0:10 keep coughs like this under control, 0:13 Vicks Formula 44. 0:15 Formula 44 is extra strength, 0:18 (Oddjob coughing) it controls the real cause 0:21 (Oddjob coughing) of your coughing, your cough reflex, 0:23 with a cough suppressant that's as effective as codeine, 0:26 but not narcotic. 0:29 Vicks Formula 44 Cough Mixture, 0:32 (wife gasping) 0:34 it just might keep a cough from breaking up your home. 0:36 (picture frame crashing to floor) 0:38 And for coughs away from home, 0:40 (Oddjob coughing) 0:42 take Formula 44 Cough Discs. 0:43 (Oddjob coughing) 0:45 Each contains as much cough suppressant 0:46 as a spoonful of Formula 44 Cough Mixture, 0:48 to keep your cough under control anywhere. 0:52 (wife sighing happily) 0:54 Formula 44 Cough Mixture and Cough Discs. 0:55 Buy both. 0:58

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