Vicks: Formula 44, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Vicks D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (woman coughing) 0:01 Announcer Government-sponsored research 0:06 recently concluded coughing spreads 0:07 even more cold virus than sneezing. 0:10 (woman coughs) 0:12 Which is no problem 'cause you live alone. 0:15 Children Good morning, Miss Huckleberry! 0:17 Announcer This message for coughers 0:20 is brought to you by the Extra Strength Cough Mixture, 0:21 as effective as codeine but not narcotic.. 0:26

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John W. Hartman Center for Sales Advertising & Marketing History

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