Vicks: Formula 44, 1960s

Year Published: 1960s

Creator: Vicks D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (door closing) 0:00 (man coughing) 0:01 Narrator Even for a guy who can take care of himself, 0:02 (man coughing) 0:04 a cough can get the upper hand. 0:05 (man coughing) 0:07 (glass shattering) (man coughing) 0:08 (wood breaking) But fortunately, there's a cough medicine made 0:10 to help keep coughs like this under control. 0:12 Vicks Formula 44. 0:15 Formula 44 is extra strength. 0:18 It controls the real cause of your coughing. 0:21 (man coughing) 0:23 Your cough reflex. 0:23 With a cough suppressant that's as effective 0:25 as codeine but not narcotic. 0:27 Vicks Formula 44 Cough Mixture. 0:31 (wife gasping) 0:35 It just might keep it going from breaking up your home. 0:36 (picture crashing) 0:38 And for coughs away from home, 0:40 (man coughing) 0:42 take Formula 44 Cough Discs. 0:43 (man coughing) 0:46 Each contains as much cough suppressant as a spoonful 0:46 of Formula 44 Cough Mixture 0:49 to keep your cough under control anywhere. 0:51 (wife sighing) 0:54 Formula 44 Cough Mixture and Cough Discs. 0:55 Buy both! 0:58

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