VariTyper 725 (1976?)

this is the verit typer 725 photo type setting machine it puts type images photographically on paper very fast very simply and very economically the 725 came into being because of something men like Gutenberg kaslin and Boni didn't even dream about the information [Music] explosion printing in their day was an oldfashioned Hit or Miss process involving metal type and awkward presses books were expensive to make and since only a few people could read not too many were printed anyway but things are a bit different today we live in a reading world the information that's available to us is growing at Fantastic rates and tomorrow's readers will be grasping for books magazines and papers faster than the printing industry can produce [Music] them all printers can keep Pace all right with their highspeed offset presses but the hitch is in preparing the type that the presses will reproduce conventional type setting today just can't keep up the verit typer 725 does keep up what we've done is taken high-speed cold type setting out of the back [Music] room and put it in the office any office coal type isn't anything new to verit typer we even originated it over 80 years ago [Music] we offer people in graphic arts an easy and economical way to set a wide variety of typ Faces in fact when it comes to composition in general we've been making headlines for a long time [Music] we know for instance that graphic arts people think of quality first the quality of such men of letters as these with verit typer this quality is available to anyone in the 725 we've developed a phototype Setter that's built like a computer with with a memory bank and integrated circuits but the just about anybody in any job can operate just put on a perforated tape of the job you want set set the line spacing and type size and almost instantly the 725 photographically sets the type up to 20 newspaper lines a minute or 12 characters a second after the type is exposed remove the cassette place it in the ver typer processor 735 and in seconds without a dark room you've got copy ready for paste up photography and the [Music] press the 725 throws a new light on phototype setting Xenon light pulses which shoot through a constantly spinning disc if we had used a different kind of type Matrix it would have meant the 725 would constantly be starting and stopping but a continually moving disc means smoother operation less machine wear and maintenance and better quality copy for from one of these 336 character discs comes three fonts of the best looking type available in phototype Setters whether it be for books advertisements newspapers or job printing we've got the capitals the lowercase letters numbers and symbols in formats that are used most all in sizes from 6 to 18 [Applause] point verit typers arrange these styles with Simplicity in mind newspapers for example can set a complete story from just one disc when the story is set all the type needed is on one Galley sheet ready for reproduction and Home Delivery when it comes to input for photo type Setters some people tend to get worried but input doesn't concern bar typer because we've designed the 725 to accept just about any six 7 or8 Channel perforated tape for any input you choose program tapes tell the 725 what to do how to justify lines when to start when to stop and the 725 does it beautifully the final test of any phototype Setter is its ability to keep on producing quality composition with ver typers fully trained servicemen available everywhere we keep downtime down not that our serviceman has a lot to do to maintain the 725 because it's just as easy to Service as it is to run the ver typer 725 produces consistently top quality composition economically fast and easy for anyone a good investment when you're getting down to business