Total Marketing
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Covers all the aspects necessary to completely market a product. Points out that advertising is not sufficient alone or effective without top quality products, reasonable salesmanship, thorough distribution, proper pricing, attractive packaging and good in-store merchandising.
Related films
Sources
- 16mm Filmography (legacy record) — title, year, creator, format, sound, description, catalog record
Original permalink · Record added 2023-02-27 05:54:46