Total Marketing
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Year Published: 1975
Creator: Fred A Niles Communications Center
Format: 16mm
Sound: sound
Description: Covers all the aspects necessary to completely market a product. Points out that advertising is not sufficient alone or effective without top quality products, reasonable salesmanship, thorough distribution, proper pricing, attractive packaging and good in-store merchandising.
No holdings listed.
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Original permalink · Record added: 2023-02-27 05:54:46