Tonka Toys "Elephant"

Year Published: 1975

Creator: Tonka

Description: An advertisement for Tonka toys in which a male narrator holding a toy truck addresses the camera about a previous Tonka commercial in which a child claimed their toy was broken by an elephant stepping on it. The narrator places the toy truck on the floor and has an elephant stand on it without breaking it. An ending title card boasts, "A toy shouldn't break just because a child plays with it." One of the winners of the 1975 Clio Awards.

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Indiana University Library Moving Image Archive

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