Through the Mirror

Duration: 33

Year Published: 1960

Format: 16mm

Color: B&W

Description: Follows a salesman during a day of shopping to reveal the general principles of effective retail selling. Emphasizes the importance of understanding the customer's likes and dislikes, treating the customer courteously and with consideration, and having completed information concerning the merchandise being sold. Revised version of Face in the Mirror.

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Indiana University Library Moving Image Archive

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