Thoroughly Modern Millions (1969)

Description:

This black-and-white film critiques the wasteful consumer culture of the 1960s, addressing issues like planned obsolescence, excessive packaging, and the commercialization of holidays. Through a montage of scenes, it depicts everyday consumer habits and their environmental consequences. The film highlights activities such as car repairs, shopping, and household waste, juxtaposed with images of garbage dumps, polluted beaches, and over-consumption. It features shots of people brushing teeth with electric toothbrushes, relaxing by pools, shopping for beer, and throwing away single-use items. Iconic visuals include vintage cars breaking down, junkyards, and scenes of mass consumerism in stores. A subtle commentary on seasonal and holiday marketing is woven in through images of Easter cards, Santa toys, and store mannequins in holiday-themed attire. The film concludes with striking visuals of garbage being dumped and environmental degradation, emphasizing the impact of consumerism on the planet.

Complete Record: This black-and-white film critiques the wasteful consumer culture of the 1960s, addressing issues like planned obsolescence, excessive packaging, and the commercialization of holidays. Through a montage of scenes, it depicts everyday consumer habits and their environmental consequences. The film highlights activities such as car repairs, shopping, and household waste, juxtaposed with images of garbage dumps, polluted beaches, and over-consumption. It features shots of people brushing teeth with electric toothbrushes, relaxing by pools, shopping for beer, and throwing away single-use items. Iconic visuals include vintage cars breaking down, junkyards, and scenes of mass consumerism in stores. A subtle commentary on seasonal and holiday marketing is woven in through images of Easter cards, Santa toys, and store mannequins in holiday-themed attire. The film concludes with striking visuals of garbage being dumped and environmental degradation, emphasizing the impact of consumerism on the planet.