This Is Marshall Mcluhan: The Medium Is the Massage

, Presents Marshall McLuhan and his thoughts on the sociological effects of media and suggests that media have the power to change the environment and the way people think, act, and perceive the world. Analyzes popular music, business, education, drugs, fashion, and art in terms of media's effects on them., Exponent of 20th century communication-involvement theory explores the age of electric technology, the demands of television (especially in color) on the viewer, and the changes required in education to meet the challenge of new media., , Presents Marshall McLuhan and his thoughts on the sociological effects of media and suggests that media have the power to change the environment and the way people think, act, and perceive the world. Analyzes popular music, business, education, drugs, fashion, and art in terms of media's effects on them., Exponent of 20th century communication-involvement theory explores the age of electric technology, the demands of television (especially in color) on the viewer, and the changes required in education to meet the challenge of new media., , Presents Marshall McLuhan and his thoughts on the sociological effects of media and suggests that media have the power to change the environment and the way people think, act, and perceive the world. Analyzes popular music, business, education, drugs, fashion, and art in terms of media's effects on them., Exponent of 20th century communication-involvement theory explores the age of electric technology, the demands of television (especially in color) on the viewer, and the changes required in education to meet the challenge of new media., NOTE: Two (or more) records have been merged together to create this data.