Thinking Of You (1965)

[Music] How about [Music] la? [Music] Hallmark cards are received by more than 5 million Americans every day. Nearly all of them begin like this. [Music] How many ways can a writer find to say thinking of you? How many ways has it been said? During the last half century, Hallmark has published 150,000 different ways of saying it. The need to express that simple thought or a variation of it has created a social custom enjoyed by millions throughout the world and an art form that truly represents the taste of the people. [Music] This dimensional mural features antique cards from the Hallmark Historical Collection. It documents the long tradition in which the social custom is grounded. A custom which has produced the folk art that is a charming record of daily life as it was lived in times gone by. [Music] The task of Hallmark artists is to create designs that complement the written sentiments, whatever they may be, which express the sender's thoughtfulness. In the Hallmark Studios, each artist's work is individual. Yet, they create thousands of designs each year. Design, of course, is the basis of art in any form. [Music] tomorrow. [Music] Artful design is a tradition at Hallmark expressed throughout the product lines. Home decorations, gift books, gift wrapping, party goods, calendars, playing cards, and many other products. [Music] The completeness and depth of these lines enables quality retailers throughout the world to offer their customers a full range of merchandise for their social communications and home entertainment needs. Hallmark store planning gives retailers advanced concepts in attractive display and effective inventory control, always with a philosophy of selling through, not merely to the retailer. Hallmark customers care enough to send the very best. Palmark cares enough to design and develop the finest merchandising programs and fixtures, which often set a new standard in the world of quality retailing. [Music] For example, the revolutionary inventory and reordering system pioneered by Hallmark utilizes the largest computer operation in the industry. Electronic data processing keeps retailer stocks up to the minute and holds investment in inventory to a minimum. These computers enable retailers to keep a breast of current buying tastes and to anticipate future trends. Information pouring in daily from stores across the nation is analyzed and tabulated. This data serves as a guide to management whose job it is to keep a finger on the pulse of public taste and buying preference. Decoded the information supplied by electronic equipment tells management what it needs to know about a card's history and sales potential. Such information is recorded for each of the more than 12,000 items in the everyday and seasonal lines. With this kind of data, the Hallmark Salesforce offers the fine retailer a complete merchandising program that makes his store a one-stop headquarters for all social communication needs. Seasonal items, as contrasted with everyday items, are those designed for special occasions and holidays. [Music] [Music] [Music] [Music] And so from New Year's through Christmas, Hallmark seasonal products liven the holidays with artful design and tasteful sentiment. Unlike seasonal items, everyday items are sendable anytime. Every day there are special occasions which require announcement, acknowledgement, congratulations, expressions of sympathy, or some form of appropriate good wishes. Throughout the Hallmark line, quality is one ingredient all items have in common. This is the accepted mark of quality on products for social communication. Adherence to the principle of quality above all has established Hallmark as leader in its field. Leadership that has been maintained for more than four decades and is recognized internationally in design, graphic arts, production methods and advertising and merchandising programs. With leadership has come growth. Hallmark volume has tripled in the last decade. A much faster than average rate of growth for leaders in any industry. The outlook for the future both at home and abroad is equally encouraging. in Canada, in Ireland and England, on the European continent and throughout the Western Hemisphere, in 75 countries throughout the world. Hallmark products are the currency of cultivated living. On the cultures of these many countries, Hallmark draws deeply, for the greeting card custom has been warmly accepted wherever thoughtfulness is a rewarding part of life. The resources of the world's great museums offer inspiration to Hallmark artists. The treasures of all the world's galleries are available for study and research by creative people at Hallmark. Through traveling exhibits, art awards, honor prizes, and scholarships in art. The company seeks to express its sense of responsibility by bringing to the public the work of artists who have enriched our lives with their creative genius. [Music] The award-winning Hallmark Hall of Fame television series is additional evidence of this concern for quality, not only in the graphic, but also in the performing arts. Through great dramas like McBth, millions of Americans have been able to enjoy the work of artists such as Maurice Evans performing here in the title role. On Fifth Avenue in New York, the Hallmark Gallery, devoted to the exhibition of the unsophisticated arts, is another example of activity in the field of culture. Quality in every undertaking is the guiding principle wherever Hallmark interest or sponsorship is involved. That is one reason Hallmark is able to attract and hold talented young people who are interested in building a career. The search for excellence has two sides. The company seeks excellence in the people it employs. People who have it seek employment where they can use it. Career-minded people find challenging opportunities in product planning, sales, market research, computer programming, purchasing, manufacturing, advertising, and sales promotion, accounting, industrial engineering, and personnel. in addition to art and writing. Because of rapid growth, promotions and career advancement come rapidly at Hallmark. The company offers an intensive management training program and a compensation plan with built-in career rewards. Fortune magazine has called the Hallmark profit sharing and retirement programs and its hospitalization benefit plan among the best in the country. But people make Hallmark and the reputation it enjoys. The company's pride in its personnel is reflected in their pride in the company. The crown room designed for relaxed conversation and dining in a pleasant setting again expresses the company's concern for quality and good taste. To employees, the lunch period is a time for developing friendships, new and old. [Music] By setting a high standard of good taste in all its products, Hallmark strives to achieve a stature that is unique in American business. [Music] That stature, that reputation is based upon respect for good taste and expressed in the slogan, when you care enough to send the very best. The international headquarters is Kansas City, Missouri. In this city of fountains, Hallmark has grown to its present size and developed its present volume of business. 5 million cards a day. to let that many people know that someone is thinking of you. [Music]