The Wonderful World of Julius Wile (sound)

[Applause] for many years I have known that the Julius wild seal on a bottle of wine or Spirits would guarantee an evening of pleasurable drinking for myself and my friends but not until recently when Mr Blum invited me to visit did I discover that the world of Junius wild is like a colorful Kaleidoscope of seemingly endless varieties of Fine Wines and Spirits to be enjoyed by everyone let me tell you about my visit [Music] what a kaleidoscopic world it is quality products in Endless varieties some old friends captured by attention immediately Benedictine Dom BNB liqueur Dom Bollinger champagne awesome scotch and Williams and Humbert dry sack Sherry [Music] over four centuries ago here in The Abbey at fake call Don Bernardo vincelli first discovered the marvelous Elixir which his fellow monks were to offer to weary Travelers including one day Francis the first king of France does it please you sire the monk asked On My Honor as a gentleman the king replied I have never tasted a better what do you call it Benedictine was the answer and this scene on the Christmas Box a replica of the stained glass window in the Great Hall Of The Abbey commemorates that historic event today Benedictine is the world's most popular and largest selling liquor these Christmas boxes or bottles and half bottles make excellent gifts I've given and received many myself if King Francis were to appear today here at the Benedictine Abbey he would also be offered BNB the dryer liquor The Perfect Blend of Benedictine and fine Cognac brandy these are the BNB Christmas packages bottles and half bottles for those who wish the best of both in one bottle that is here's the two compartment bottle Benedictine in one side B and B in the other well the customer who wants something different in my home you'll find both side by side this Christmas with your help many people will be introduced to both marvelous Liquors for the first time to make selling easier for you the man in the field Benedictine will again suggest in a series of lively ads after coffee enjoy Benedictine La Grande liquor Francaise and the smartest thing on the Rocks BNB the dryer liquor 18 and BNB make thousands of new friends every day thanks to these enjoyable ads in the nation's quality magazines holiday a New Yorker time House and Garden house beautiful life Town and Country Newsweek Esquire and many other influential Publications this is benedictine's way of backing up your efforts to widen the market for these two world-renowned Liquors [Music] Scotland is the home of a sturdy people in the highlands the Scots have over many centuries developed the art of distilling and blending whiskeys known the world over people used to gather in kitchens like this one to enjoy the warmth and cheer of good friends and fine Scotch whiskey [Music] Peter Dawson is a worthy descendant of this great tradition Peter Dawson is a DCL brand and the huge DCL stalks of mature Scotch whiskeys ensure continuity of top quality I like Peter Dawson because it's good to hear taste and good to your purse Peter Dawson is distilled in Scotland and bottled here by Julius Wilde Mr Blum tells me this saves the buyer almost a dollar fifty a bottle over other big name brands no Thrifty Scotsman or American would pass this up it's truly quality Scotch at a reasonable price this year marks the first anniversary of the new Peter Dawson marketing program a program that has been a phenomenal success [Music] here's a fine story of good cheer for the Christmas holiday season the complete Peter Dawson line in its handsome boxing for Christmas and New Year's here are the full court and fifth of Peter Dawson's special here in its distinctive Square bottle is Dawson's rare Reserve justly known as The Connoisseur Scotch whiskey all curiosa premium starch light in color light and body and comes in a distinctive Square green bottle the public will ask for Peter Dawson in its many attractive Christmas boxes partly because Peter Dawson and have been familiar to Scotch drinkers ever since repeal they appear regularly in newspapers magazines and on billboards in many leading Metropolitan markets the traditional areas of scotch drinkers foreign Bollinger proudly presents their 1959 vintage and proves once again that Bollinger deserves to be known as the Aristocrat of French champagne Bollinger Brook 1959 is dry and fruity and is the epitome of this great vintage year Bollinger advertising doesn't just say Bollinger is the best champagne it tells why Bollinger is the best the grape makes the difference enter the great grape rates used in Champaign are rated 70 to 100 according to Quality grapes used by Bollinger average 97 one of the highest ratings of any champagne producer and as this ad relates Madame Bollinger the present head of the house adheres to the same time tested methods that have made bollinger's reputation as the quality champagne and for the holiday season Bollinger Brit 1959 is presented in this attractive two bottle wooden cassette and in these one bottle and one Magnum boxes [Applause] Bollinger brute non-vintage is gift packed for the holidays in a one bottle box a new four-split carton a new one Magnum box and in its colorful two-bottle Valley set Bollinger extra dry resplendent in a new green neck label and new main label is gift box two [Music] unique in name unique in wrapping dry sack Sherry from Williams and Humbert is unique for its mellow nutty flavor not too dry not sweet pleasing to every palette thank you Spain is the home of great cherries and dry sack is one of the greatest dry sack is the star of Williams and Humbert the world's largest producer and shipper of Spanish cherries for the holiday season dry sack is available in its traditional sack wrapping plus a gay cellophane over wrap with Christmas motif and there's the Magnum of dry sack in its handsome red velor gift box there was a time when Sherry was considered solely a woman's drink but dry sack helped men ReDiscover the pleasures of sherry by introducing It On the Rocks and popularizing it by means of these now familiar ads the new ad campaign provocatively extends the idea of man rocks and how they changed men's Minds About Cherry you can help your retailers introduce dry Sac on the rocks to their customers by calling their attention to the new ad campaign I've introduced many of my friends to dry sack also from Spain's famous Cherry land come these other fine Williams and Humber cherries handle a very pale bone dry sherry Carlito Superior Amontillado with a Nutty flavor Cedro a medium-dry moderately priced cherry and superb Canasta cream whose Rich taste is ideally suited to those who prefer a sweeter Sherry thank you [Music] this might be the rooftops of Paris the city of Eve the French Joy of living has been transplanted to America by Julius Wilde through its 22 domestically produced Garnier cordials there's a Garnier cordial for every taste in these Raymond Lloyd design packages which are proving to have so much customer appeal again this year prepimint white mint regular and white cocoa as well as Blackberry flavored Brandy come in gainly designed colorful boxes and for the unusual Christmas gifts there are garnier's imported compartment bottles the trio the rainbow and the duel [Music] from Italy comes Villa antonori Superior grades of red and white Chianti laid down and aged in the bottle two bottles of either Villa antinori red or Villa antonori white in a brand new gift box designed in the Florentine tradition and this year the unique fish-shaped bottle of the delightfully dry white wine Pinot del Alba is gift boxed in the same two bottle box Weingarten means dime heart and dimeheart means the best of rhyme and Moselle wines these beautiful gift boxes hold two bottles of dine heart Libra milk Hans Kristoff wine or two bottles of dine heart burn Cussler Hans Christopher the unique dynhardt Zeke extra dry sparkling wine is packaged for the gift season in a one bottle box and three splits to a wooden cassette more and more people will become familiar with the slogan dine with dine heart through this interesting new advertisement which tells the story of the great 250 year history of the house of dimeheart [Music] the holiday season is the time for sparkling wines Southall sparkling burgundy is attractively gift boxed for gift giving again in France the wine District of Provence produces the delightful and popular Chateau Saint Rosalie a beautiful two bottle gift box for the finest Val Jose de Provence Chateau Saint Rosalie foreign if you were to relax at a Sidewalk Cafe most any place in France you would want to do what the french do sip a glass of parano parano the drink for adventurous sophisticates presented in its own attractive holiday package this year's paranoid is a banner of color it emphasizes perlo's versatility there no on the rocks fairness recess the French pick me up the parallel highball s [Music] this is the gay Moulin Rouge District of Paris I remember it well I especially remember the Parisian sidewalk cafes but a leisurely aperitif such as Raphael what did one's appetite for dinner imperatives are better known to Americans as cocktail wines and Raphael is France's most popular cocktail wine I was amazed to find that imported Raphael is over a dollar a bottle less than its domestically produced competitor and that holiday time Raphael is gift box too this ad tells millions of Americans about Raphael and how to drink this cocktail wine straight chewed in a Raphael cocktail or on the rocks [Music] from Paris it's a short hop by jet to England to join the pims cut Brigade a refreshing reminder of the great days of Empire this year due to the growing popularity pims has been enjoying for the past several seasons pims cup number one comes gift boxed for the holiday season and remember pims is not just a summer drink pims has many year-round friends [Music] to round out the collection of holiday wines and spirits there's Jules robot and three-star cognac in a gift box and Julius wild French Brandy in a new gift package as varied as the Kaleidoscope pattern the Julius Weil collection of Fine Wines and Spirits is rounded out by Robertson's ports and leakoc Madera vodka Romanov and Lloyd's gin rums from the Caribbean white heart rum ideal for diapers lemon heart Jamaica and Demerara rums that help you make rum drinks like a pro there's Cherry Elsinore from the fabled castle in Denmark and for the perfect martini CNP extra dry vermouth and its companion CNP sweet vermouth and an infinite variety of table wines too for every taste and pocketbook antinoli chiantis deinheart Ryan bozell wines chance all burgundies eshinar Bordeaux Chateau Saint Rosalie and Wilm Alsatian wines truly a wonderful Kaleidoscope of Fine Wines and Spirits to help your retailers display this collection let's now look at some good point of sale displays and bear in mind that good point of sale displays affect 40 percent of all liquor store sales this year there's an even greater variety and larger quantities of point-of-sale pieces to help you and your customers get your share of these merchandising sales here are just a few for example the Benedictine floor bin which captures the Romance of the ABIA takeoff and here's the Benedictine three panel flasher display Benedictine two panel flasher display the BND on the Rocks display Peter Dawson's new shipping case is a display in itself when it's used with this case car and the Dawson floor bin is another point of sale piece that will further Peter Dawson along the road to Greater success garnier's 22 varieties can be shown off in this new floor display and the Garnier Hostess size fits snugly and comfortably in this new counter rank the Raphael floor bin takes little room yet makes big sales for the retailer who brings this cocktail wine to the attention of his customers and the Williams and Humbert Barrel displays an eye arresting sales compelling unit to help you sell even more of Julius Wiles feature wines here is a sturdy and attractive wine rack for in-store promotions foreign [Music] the finest wines and spirits from all over the world [Music] an infinite variety of gift packages imaginative persuasive advertising and point of sale material [Music] it's been a pleasure for me to have been your guide today and thank you Mr Blum for inviting me thanks you and thank you gentlemen we hope that you've enjoyed your visit to the world of Julius Weil it's all summed up in our new sales catalog use it and tell your trade about the wonderful world of Julius Weil good luck and good selling [Music]