THE WIDE, WIDE WORLD OF WHITE MOTOR CORPORATION

Year Published: 1968

Description: The "Wide Wide World of White Motor Corp." dates to 1968. This film details the White Motor Corporation's strategy for addressing the world's fundamental needs, what it calls "Inner Space." The company focuses on three core areas: transportation, agriculture, and power. 0:00 The film introduces the White Motor Corporation's mission to conquer "Inner Space," focusing on Earth's fundamental problems like growing food, building infrastructure, hauling materials, and finding energy.1:04 White Motor Corporation assembled a group of companies to pool research, development, and production, applying "Space Age Technology" to these "down-to-Earth problems."1:33 The film highlights White trucks, a long-standing name in the industry, often sold in large fleets.1:48 It then introduces other truck brands acquired by White: Autocar (heavy-duty trucks, expanding into construction), Diamond Reo (specializing in custom-made trucks for owner-operators), and Euclid/Euclid (Yukes) (heavy rear and bottom dumps, giving White a dominant position in mining, quarrying, road, and dam building).3:47 The film asserts that White Motor Corporation is equipped to haul almost anything, anywhere in the world.4:01 For farm machinery, the film presents Oliver (full-line manufacturer with a global reputation for efficiency) and Minneapolis-Moline (tractors and implements for America's Heartland, also growing in Canada, known for Wheatland combines).4:43 It also mentions Arbos, their Italian farm machinery company, which harvests various crops in Europe, Africa, and South America.5:27 The film emphasizes the world's need for better ways to grow more food.5:38 White Motor Corporation's involvement in power is introduced: Hercules (supplying tens of thousands of engines for electricity and pumping water/natural gas), and White Superior (providing large-scale power plants up to 2,000 horsepower, designed for automatic, long-term operation).6:26 The film highlights Hadis Engineering's total energy systems, capable of supplying all energy needs (lighting, heating, cooling, water, waste disposal) for large installations like the Pentagon, showcasing "Space Age Technology" for Earth-bound problems.6:49 The film summarizes White Motor's "Inner Space Team" focusing on trucks for construction/transportation, farm machinery, and power.7:00 It reports that White Motor's sales have more than tripled in the last decade, leading the nation and the world in heavy-duty diesel trucks and highway tandems.7:19 The Advanced Products Division's Laboratories in Los Angeles are developing advanced engines and hydraulic systems that could "obsolete every truck and tractor in the world." 8:15 The film concludes by acknowledging the growing challenge of "Inner Space" due to increasing global population and the ongoing need for food, transportation, and power, stating that White Motor Corporation aims to be ready for the future.

Complete Record: The "Wide Wide World of White Motor Corp." dates to 1968. This film details the White Motor Corporation's strategy for addressing the world's fundamental needs, what it calls "Inner Space." The company focuses on three core areas: transportation, agriculture, and power. 0:00 The film introduces the White Motor Corporation's mission to conquer "Inner Space," focusing on Earth's fundamental problems like growing food, building infrastructure, hauling materials, and finding energy.1:04 White Motor Corporation assembled a group of companies to pool research, development, and production, applying "Space Age Technology" to these "down-to-Earth problems."1:33 The film highlights White trucks, a long-standing name in the industry, often sold in large fleets.1:48 It then introduces other truck brands acquired by White: Autocar (heavy-duty trucks, expanding into construction), Diamond Reo (specializing in custom-made trucks for owner-operators), and Euclid/Euclid (Yukes) (heavy rear and bottom dumps, giving White a dominant position in mining, quarrying, road, and dam building).3:47 The film asserts that White Motor Corporation is equipped to haul almost anything, anywhere in the world.4:01 For farm machinery, the film presents Oliver (full-line manufacturer with a global reputation for efficiency) and Minneapolis-Moline (tractors and implements for America's Heartland, also growing in Canada, known for Wheatland combines).4:43 It also mentions Arbos, their Italian farm machinery company, which harvests various crops in Europe, Africa, and South America.5:27 The film emphasizes the world's need for better ways to grow more food.5:38 White Motor Corporation's involvement in power is introduced: Hercules (supplying tens of thousands of engines for electricity and pumping water/natural gas), and White Superior (providing large-scale power plants up to 2,000 horsepower, designed for automatic, long-term operation).6:26 The film highlights Hadis Engineering's total energy systems, capable of supplying all energy needs (lighting, heating, cooling, water, waste disposal) for large installations like the Pentagon, showcasing "Space Age Technology" for Earth-bound problems.6:49 The film summarizes White Motor's "Inner Space Team" focusing on trucks for construction/transportation, farm machinery, and power.7:00 It reports that White Motor's sales have more than tripled in the last decade, leading the nation and the world in heavy-duty diesel trucks and highway tandems.7:19 The Advanced Products Division's Laboratories in Los Angeles are developing advanced engines and hydraulic systems that could "obsolete every truck and tractor in the world." 8:15 The film concludes by acknowledging the growing challenge of "Inner Space" due to increasing global population and the ongoing need for food, transportation, and power, stating that White Motor Corporation aims to be ready for the future.

Transcription

[Music] In today's world of satellites and lunar probes and space exploration. The White Motor Corporation is out to conquer inner space. We don't have a thing in outer space because some years ago, we decided that inner space was just as demanding and objective and just as rewarding. There are now about 3 and 12 billion people on the face of our earth. people with downto- earthth problems like growing food, building dams and roads and cities, hauling raw materials and goods, and finding energy for light, heat, cooling, power. So, the White Motor Corporation brought together a group of downto- earthth companies, companies which fit together logically to pull research and development and production and service and apply space age technology to the down-to-earth problems of food and construction and transportation and power. [Music] To begin with, we were already hauling a good share of the world's goods. White trucks, the big name in trucks since the turn of the century. We often sell them by the fleet, as many as 500 at a time. To white, we added Autocar, the name of names in heavyduty trucks. Very heavy duty, a step up in weight class. With Autocar, we move deeper into the construction field. And Diamond Rio, here we combine two of the oldest and best names in truck manufacturing. If White is the fleet operator's truck, Diamond Rio is the owner driver's truck because Diamond Rio specializes in trucks made to individual order. And another big name, Uklid. With its huge rear dumps and bottom dumps, the world famous ukes added a new dimension to White Motor Corporation, giving us a dominant position in mining and quarrying, as well as in road and dam building and construction in general. [Music] Heat. Heat. [Music] Heat. Heat. N. It's getting so there isn't very much the White Motor Corporation isn't equipped to haul anywhere in the world. For farm machinery, we turn to Oliver, a fullline manufacturer. Oliver Equipment has a worldwide reputation for doing a fantastic amount of farming per manh hour. Minneapolis Molen joined us with tractors and implements designed primarily for the special needs of America's heartland where productivity is practically a religion. It's a growing religion and we're helping it cross borders. [Music] Cockshut of Canada makes us big in farm equipment north of the border, including the big wheatland combines that made Cockshut famous. These days, White Motor Corporation is harvesting a lot of Canada's wheat. And in Europe, Africa, and South America, we're harvesting a variety of crops with combines built by Arbos, our Italian farm machinery company. [Music] [Applause] [Music] And so it goes. Or so we go. Because it's a hungry world with a crying need for better ways to grow more food. More food for the world. It takes power. Power where it's needed. When you're familiar with the power plants that run trucks and tractors, it's a logical step to packaged power for a thousand and1 other needs. So Hercules join. Today there are tens of thousands of Hercules and Minneapolis molding engines supplying electricity and pumping everything from water to natural gas. [Music] For major on-site power needs, White Superior supplies the muscle. Up to 2,000 horsepower. You'll find their big engines in every quarter of the globe. All are designed to run for weeks, even months, automatically. [Music] And from Hattis Engineering, total energy systems. systems which can supply an installation as big as the Pentagon with all the energy it needs for lighting, heating, cooling, water supply, waste disposal, everything. Completely self-contained, completely automatic. This is space age technology for sure. Trucks for construction and transportation. Farm machinery, power, white motors, inner space team. How are we doing with our corporate energies directed out instead of up? White Motor sales have more than tripled in the last decade. In the production of heavy duty diesel trucks and highway tandemss, we now lead the nation, in fact the world. And for the future, exciting things are happening in our advanced products divisions laboratories outside of Los Angeles. Here is where we are working on advanced engines for trucks and farm equipment, testing engines and hydraulic systems that just might obsolete every truck and tractor in the world. Inner space is a hard place to conquer. It keeps getting bigger. There will be 1 billion more people on Earth within the next generation. People in need of food and transportation and power. The White Motor Corporation wants to be ready. The wide wide world of white keeps getting wider. [Music]

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