THE SENSIBLE DRINK

Year Published: 1960s

Format: 16mm

Description: Dating to the 1960s, this ad for Hi-C "the sensible drink", features Dad having a birthday and being introduced to the new family dog. Hi-C is a fruit juice–flavored drink made by the Minute Maid division of The Coca-Cola Company. Hi-C was created by Niles Foster in 1946. The sole original flavor was orange, with more flavors added over time. By 1958, Hi-C fruit drinks had become an American supermarket staple, available in every grocery store nationwide. It is currently sold in drink boxes and at soda fountains.

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Transcription

[Music] the makers of high sea present dad's big surprise what kids we don't have a dog uh yes we do dog that's a horse oh boy birthday cake and ice cold high c high seas made with real fruit and high in vitamin c high seed tastes good and it's good for you that's why it's called the sensible drink

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