The Rainbow Is Yours

[Music] beauty in color in soft tones and shadings and in swift rippling motion colors of the rainbow the brilliantly new Chevrolet line for 1952 brings M Richmond in design subtle harmonies in color meticulous perfection of detail thoughtlessly combined to offer a rainbow range of personalized selection in Chevrolet spine car tradition yes whatever mr. and mrs. America and their family one in motorcar beauty and usefulness they find in Chevrolet in the deluxe styling or door sedan lots of room for the family and easy to get in and out [Music] it makes a beautiful picture the deluxe Star Line's sport coupe smart and convenient plenty of room for friends to ride in comfort the deluxe timeline two-door sedan its popular its roomy and smart looking and here is the deluxe Fleetline 2-door sedan the body lines blending into the trunk give it a graceful appearance all its own [Music] a special style I'm for door gives bull sedan capacity and all of Chevrolet's safety in performance at lower cost [Music] a Starline business coupe has been designed with salesmen in mind practical and smart plenty of carrying space behind the seat and in the extra big luggage compartment and the real all-purpose model is the Chevrolet station wagon it's all steel body with four doors is beautiful quiet and easy to care for eight can ride in it comfortably or take off the back seats and have the carrying capacity of a light truck if you like an open car the outstanding favorite is the Chevrolet convertible a thrill to drive and a thrill to own and you can see at a glance why the bel-air is the style sensation of them all whichever model meets your preference Chevrolet 452 brings you America's most beautiful motorcar the car that sets the styling trend for today and tomorrow the grille cleanly sculpted features new vertical fins which with the new and larger parking lights focus attention on the cars greater win massive gleaming the bumper curves protectively around the fenders in unified artistry the colorful new hood emblem proudly symbolizes 21 years of public preference just as the hood ornament with its swept back jet aircraft wings symbolizes smooth powerful performance on deluxe models the graceful new spear type side moldings carry the eye to the new distinctive rear fender molding accentuating the car's longer lower lines with Chevrolet perfection of the whole is made up of perfection in every detail as you open the door of a 1952 Chevrolet deluxe sedan or coupe you'll find real newness in harmonizing interiors if the body color you select is beige or maroon black or gray the interior color scheme is carried out in harmonizing Gray's areas superb styling in tasteful tones of grey exemplified by seat upholstery and chevron pattern cloth set off by broadcloth in a solid tone the feeling of gracious warm color harmony is carried out with impeccable taste in sidewall floor covering and every luxurious interior detail here a tone of the exterior body color is used to set off the interior treatment the crisp brilliance of chrome dramatizes the safety sight instrument panel the lower instrument panel in metallic light gray is beautifully framed above and at both ends by a tone of the body color the steering wheel is newly and pleasingly treated in lustrous black throughout the car the classic symmetry of quality chrome Hardware highlights the glamorous interior luxury of royal tone styling for those who prefer any one of the exterior choices in blue 1952 royal tone styling offers an elegant interior treatment in harmonizing tones of blue throughout blending into a perfect balance of finest taste and for those who choose exteriors of green again luxurious royal tone styling brains perfectly matched interiors soft shades of green light and dark are used for every detail of upholstery and trim and in 1952 special interiors combine unusual smartness and exceptional wearing qualities with side walls in durable grey two toned leather fabric seat upholstery and beautiful checked gray pattern cloth luxury at lowest cost Chevrolet's bel-air is matched by any other car in the striking beauty of its interiors superb two-tone combinations of soft lustrous genuine leather and finest pattern cloth here in Beach white and bittersweet is only one of six distinctively different interior color combinations to harmonize with and accentuate the beauty of the 15 bel-air exterior color choices the flashing smartness of the 10 convertible exterior colors is matched only by the richness of the interiors seat upholstery all in finest genuine leather is offered in five different color combinations to best suit the overall color styling Chevrolet's royal tone styling puts ever more emphasis on exterior color to offer for 1952 a rainbow of twenty-six entirely new solid tone and two-tone color combinations brighter gayer richer more pleasing than ever before shimmering emerald green soft spring green and the two combined Gray's that blend perfectly delicate Birch gray restful dusk grey colors that meet in harmony of two-tone blue rich Admiral blue quiet Twilight blue glowing regal marooned warm Sahara beige mellow saddle brown gay cherry beach white with vivid bittersweet [Music] refreshing honeydew glistening onyx black Chevrolet brilliantly new for 52 more people by Chevrolet's than any other car Chevrolet the only fine cars priced so low and when you buy your 1952 Chevrolet you have a choice of 129 distinctive model color combinations [Music] yes in Chevrolet the rainbow is yours [Music] you