The Last Word.

[Music] oh joh it's beautiful beautiful I should say it is [Music] my Mary this is positively the last word electric [Music] headlamps foot [Music] accelerator speedometer sliding Gear transmission last word eh well we suppose that Chevrolet was the last word in 1913 had a lot of modern features too counterbalanced crankshaft helical timing gears and a lot of other things that other cars didn't have but a lot of research was still going on under the hood and lots of on the spot engineering no luck huh well it isn't your battery you haven't any in fact you won't won have the ignition system that goes with the storage battery until 1914 the electric selfstarter will be along in 195 and about 1918 just 5 years from now we'll have enclosed autobodies any kind of weather will be driving weather then well Mary what do you think of our 1925 chivet John it's beautiful beautiful why Mary this Chevrolet is absolutely the last word [Music] well for 1925 it was of course there's no knee action or independent suspension no four-wheel brakes but balloon tires they'll be along any minute now the boys have been working on those for a long [Music] while no safety PL glass yet either can't please himself done give them a nice shiny black finish and right away they want something to match their dress well okay this year thanks to doco finishes she can have her choice of body colors but take it from the boys what you have now won't be a patch on what you'll be able to have in the years to [Music] come beauty isn't she Beauty my joh to going be the last word the last word again now you've got her doing it you mean there's there's something better after this what do you think what a tipmatic clutch no draft ventilation or a a high point rear axle what next take the next right turn then you'll see [Music] [Applause] [Music] will you sign the guest register Please Mr and Mrs public well now no wonder you people haven't aged of bit since 1913 and that explains your habit of using that expression the last word we all do it even though to the engineers of Chevrolet and General Motors to the researchers and designers there is no such thing as the last word in Chevrolet the nearest thing to the last word is more building quality transportation for the American public means constantly building into each yearly model more performance more comfort more safety more economy more durability more Beauty in the experimental Laboratories of Chevrolet Engineers take the latest model from the assembly lines run it through gruelling tests then strip it down study it for ways to improve it more than 15,000 Parts in today's motor car and each one is tested and probed so that tomorrow's motor car car may have greater safety in the body more comfortable seats an even smoother ride and greater performance with economy in Chevrolet backed by the largest engineering design and research facilities in the world a theory is a long way from a proven fact countless drawings are made discussed and discarded from the best from the ideas that show the most promise of Improvement exact working models are made and then working parts for testing in a few days or weeks the experimental Engineers Heap more abuse on car and truck parts than a driver could inflict in a lifetime but passing the laboratory torture tests doesn't mean that a part is ready for production here are 1,268 acres of tests the largest and finest proving and testing facilities in the world the General Motors Proving Ground before it goes into production every Chevrolet part of every Chevrolet car and truck every Improvement every design change is tested prove and test test what the scientists the researchers the metallurgists the engineers the Craftsmen have built and prove their result s they say that this spring is the best alloy the best design the best engineered for best performance on any kind of Road under any driving condition that's what the engineers say but what do the roads say what do the roughest toughest roads in the world have to say to men whose lives are devoted to catching a wrong answer how can Chevrolet's knee action be improved to stay ahead of all other designs to give smooth there safer riding on hill and curve and ruty Road what about control at high speeds how much muscle does it take to swing your new car around that sudden hairpin curve how long does it take to accelerate to 50 m hour how many miles to a gallon now here the torture tests go on from 60 M an hour to a dead stop not once but many times in a single hour how long can the brakes take the punishment Proving Ground results are checked against comparison tests made by other Chevrolet engineers and test drivers in actual CrossCountry runs thousands of miles on desert and plane over city streets and Mountain highways and field tests special developments are actually put into use for test purposes under the roughest of field conditions with a cooperation of users of large Chevrolet fleets Improvement in the modern Motorcar is a process of constant trial and test no idea is too new too startling for consideration yet no idea can pass for final approval until it has undergone every test known to the Ingenuity of engineering science and of course it often takes many failures to lead to one success yet each failure and each sucess success gives a hint of New Paths to follow behind each new model Chevrolet for you Mr and Mrs public are a thousand Paths of trial and experiment that have led to the final product with flowing curves for wider roomier Body Lines lower design for better weight distribution and greater safety new fabrics for luxurious comfort and all the Artistry and color combinations the tones and T tints of rich and distinctive pigments your cars for tomorrow are brought closer and closer to their final form the search for constant Improvement in the car of tomorrow goes on the greatest research organization in the world Works far in the future to give your Chevrolet of Tomorrow more of the things you want working with scientific tools and instruments unheard of a few years ago the research scientists and engine are free to explore the whole fields of physical chemical electrical and mechanical Sciences they are curious about all things Metals Fabrics fuels wearing qualities breaking points combustion efficiences in Chevrolet the search never ends the search for new designs for new and better methods of construction for new engineering features that will give you Mr and Mrs public more big car values at lower operating [Music] costs well John what about the last word motor cars now sure this is the last word there's a catch to it next year's car will be the last word Beyond this the car after that will be the last word too even though it's right here today n search for the last word will never end oh