The language of advertising
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Discusses advertising and the way in which it often commits a multitude of semantic crimes. Explains techniques used to bring about automatic reactions to advertisements, and points out that the danger in some advertising lies in the promotion of pathological reactions to words and other symbols. Features Dr. S.I. Hayakawa of San Francisco State College.
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- 16mm Filmography (legacy record) — title, year, creator, format, genre, description, catalog record
Original permalink · Record added 2025-04-20 17:29:56