The language of advertising
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Genre: Television
Year Published: 1958
Creator: Dr. S.I. Hayakawa KQED W. A. Palmer Films Inc. Richard Moore Tom Borden Ralph Chesse Ruth Asawa
Format: 16mm
Description: Discusses advertising and the way in which it often commits a multitude of semantic crimes. Explains techniques used to bring about automatic reactions to advertisements, and points out that the danger in some advertising lies in the promotion of pathological reactions to words and other symbols. Features Dr. S.I. Hayakawa of San Francisco State College.
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