The Hidden Side of Selling

Duration: 12:00

Year Published: 1961

Creator: Roundtable Film & Video Roundtable Productions

Complete Record: Uses dramatized case histories from the files of Stuart Atkins Associates to analyze buyer-seller relationships in terms of interpersonal communication. Discusses the identification of human factors in selling, and demonstrates ways of handling various customer reactions effectively. Shows how to recognize and overcome psychological obstacles to the decision to buy. It teaches how to close sales with a variety of customers.