The Front Line

Genre: Educational

Year Published: 1965

Creator: Niles (Fred) Communications Centers Inc.

Format: 16mm

Sound: sound

Description:

Discusses check-out procedure and techniques to use when working in the front end of a supermarket.SPONSORS: Reader’s Digest; Supermarket Institute. PRODUCTION CO.: Fred Niles Communications Centers Inc.RESOURCES: Copyright not registered. HOLDINGS: LC/Prelinger.Training film for supermarket checkers, the foot soldiers in the “battle for the customer’sdollar” that is fought daily in America’s supermarkets. The Front Line profiles three effectivecheckers, all women, and presents them as role models. The film is an enjoyable period piece that highlights the work of women in the service industries. NOTE: Produced in Ektachrome. Viewable online at Internet Archive, www.archive.org/details/FrontLin1965.

Complete Record: Discusses check-out procedure and techniques to use when working in the front end of a supermarket.SPONSORS: Reader’s Digest; Supermarket Institute. PRODUCTION CO.: Fred Niles Communications Centers Inc.RESOURCES: Copyright not registered. HOLDINGS: LC/Prelinger.Training film for supermarket checkers, the foot soldiers in the “battle for the customer’sdollar” that is fought daily in America’s supermarkets. The Front Line profiles three effectivecheckers, all women, and presents them as role models. The film is an enjoyable period piece that highlights the work of women in the service industries. NOTE: Produced in Ektachrome. Viewable online at Internet Archive, www.archive.org/details/FrontLin1965.