THE DYNAMIC SOUTHEAST

these are the symbols of today's Dynamic Southeast a region which Hallows its great Traditions even as it forges ahead in the development of hundreds of new Enterprises that add strength to the economy of the entire nation this is a land of drive and accomplishment a region of unlimited opportunity and fulfillment in Commerce in industry and in agriculture this is the heart of the southeast the soil from which our nation sprang Virginia North Carolina South Carolina Georgia Florida Alabama great names in the early days of the nation great names today in the surging March of progress these are the states served by the Seaboard Airline Railroad la this is an historic land where life still holds the flavor and color of the Old South this is a land of sunshine and blue skies of friendly people and good neighbors where even wintertime is warm and inviting a pleasant land in which to live and work through all the seasons of the year in the spirited economic upsurge that characterizes this colorful land the sounds of building are never still the signs of growth are always in [Music] sight the foundations of this Prosperity are rooted deep in the widespread resources of the southeast the wheels of Industry turn swiftly and the song of economic Advance is heard throughout the region new skills in farming utilizing the latest developments in soil enrichment and diversification of crops new standards of transportation to serve as a strong link between the southeast and other sections of the nation the Keystone of these far-reaching developments is the tremendous growth and diversification of Industry you see it wherever you go new construction of every kind vital elements in the ever broadening commercial picture of today's [Music] Southeast but still the Old South lives on this is still Dix whose Anthem is the song of the Mockingbird whose invitation is the smile of a pretty girl whose coat of arms is a sprig of honeysuckle on a field of aelia and Dogwood [Music] blossoms for those who would taste these Pleasures a visit to this fabulous area is something to remember the enjoyment of travel in Ultra Modern passenger service the cont of a pleasant journey through the southeast the warm welcome of courtesy and friendliness un rout dining service featuring The Delights of Southern menus in an atmosphere of traditional Southern Hospitality this is food to Delight the most [Music] exacting here is modern rail Transportation at its best a new world of rest and relaxation a time for forgetting cares in finest luxury and easy [Music] comfort and now for a glimpse of the many Pleasures that await the visitor to this story land golf courses unmatched anywhere in the world for the tournament player and The Duffer [Music] alike the ancient sport of Kings thoroughbreds on parade and a feeling of excitement in the air the horses enter the Starting Gate and they're [Music] off what can equal the thrill of flying hose as they race down the backstretch as they drive toward the Finish Line toward Victory and the winner circle then there's the dashing color of the fox hunt the Bing of the eager hounds with a smell of autumn in the crisp air this is a Sportsman's dream come [Music] true to the visitor the southeast is many things extending to the shores of the subtropic sea is yet easily accessible to the whole continent this is an important Industrial and Commercial area as well as a yearr round playground the glitter and Sparkle of Southland festivities here an atmosphere of romantic [Music] [Applause] piracy when the bands play and crowds gather under warm Skies this is the ultimate in pleasure for those who seek colorful festivals music gity a day long to be [Music] remembered for the water sports Enthusiast beautiful Cypress Gardens a challenge for the daring and a real friend for those thousands of Spectators who annually are attracted to this famous water [Music] Carnival this is a sport that requires skill and perfect timing not to mention nerves or lack of them this is something you might like to try yourself the next time you're out water ski and the crowd is completely captivated by this display of perfection on water [Music] schemes friendly creatures of the deep so close you can almost touch them as they leap high from the water athletes of the sea or clowns in search of a laugh from their Earthbound admirers take your choice but a meal's a meal and these hungry sea farers aren't to be denied here's the breathtaking beauty of crystal clear Springfed Lakes whether the movement is straight along the Silvery Sandy Bottom or in the graceful Circles of ballet likee gyration this is truly an underwater [Music] Paradise in this fabulous land of warmth and relaxation there is nothing to match the Delights to be found along the shoreline miles of clean white beaches glistening in the sun For the Lover of surf bathing or the Lawler on the sand no place on Earth quite like [Music] this and for our senior citizens turn back the clock to the day of batter up and home runs and for those of you who might be interested in joining this league the first qualification is that you must be at least 75 years of age not too bad for a bunch of youngsters [Applause] huh keep going dad stretch it into a two [Applause] bagger the southeast has long been known for its achievements in many fields in art literature music poetry and education colleges in the Southeast moving swiftly with the times are more generously endowed than ever before here the range of academic scientific and Commercial studies is constantly widening so that tomorrow's leaders may prepare themselves to assume the responsibility for the continuing development of the Region's enormous potential along the frontiers of research new Vistas are constantly being opened in The NeverEnding quest for something new Under the Southeastern Sun so that every Advantage can be gained from new techniques that give greater meaning and fresh direction to production possibilities the rising tempo of production busy assembly lines automatic Machinery new products new Industries all of these have felt the stimulus of research research has led the way toward newer more productive utilization ation of the tremendous natural resources of this corner of the nation in minerals for example research has vastly broadened the uses of the Region's Rich deposits of Clays and ORS the production of Steel one of the Main Stays of the nation's economy is on the increase due in part to the proximity of important deposits of both iron ore and coal phosphates are found here in abundance and after processing are used to enrich domestic soil as well as being shipped abroad in ever increasing volume research has grown vast forests in the Southeast the most extensive in the country under large-scale reforestation programs Pine seedlings are scientifically grown and planted this is an outstanding Enterprise creating new and continuous reservoirs of raw materials to feed growing Industries whose modern methods of manufacturer make possible A diversity of products never dreamed of only a few short years [Applause] [Music] [Applause] [Music] ago from forest to factory the flow is seemingly endless pulpwood to feed the hungry Mo of the mill to satisfy the ever increasing demands of industrial and consumer [Music] requirements here is pulpwood become paper or your newspaper or your letter heads or perhaps that paper bag you took home with you last [Music] night [Music] from the Laboratories come new skills and new knowledge in mining Agriculture and Manufacturing from this Spirit of inquiry from this pioneering across new industrial Frontiers has come the ability to expand existing Industries and build bigger and better new ones throughout the region in fibers for instance research has produced A Whole New Concept in modern textile fabrication today the Mills of the southeast produce an increasing proportion of the demand for fine quality [Music] textils here is a staggering program in electronics in metalurgy hydraulics in engineering chemistry of new products and byproducts in oils wood cellulos Plastics and acids gases and detergents in the field of processing and packaging of vegetables and fruits the southeast is an important part of the nation's bread basket with a special emphasis on the tremendous industry of Frozen fruits and [Applause] concentrates and in the field of Light Industry finished and semi-finished products here is a modern-day example of industrial expansion in the southeast of bewildering diversity of goods from Pharmaceuticals and rubber Goods to household appliances paints building materials Machinery of almost every type size and variety and an endless list of other products much of it for consumption in the Southeast the rest earmarked for shipment to other parts of the country and [Music] abroad [Applause] no less Progressive is the agriculture of the southeast industry's sturdy companion well balanced and highly [Music] Diversified extensive use of mechanical equipment simplifies harvesting operations makes tasks easy that once were laborious and difficult speeds the movement of food to homes throughout the [Music] land [Applause] [Music] revolutionary changes in Crop Production seek maximum yields from the rich soil and at the same time emphasize the importance of conservation because of this close relationship between grower and research vast acreages now flower into magnificent Farms where once only scrub grow held the land results of these Progressive Trends in agriculture are seen everywhere throughout the southeast mechanized operation is the order of the day and the resulting larger yields per acre have raised farm incomes to new high [Music] levels all year pasturage and modern methods of animal husbandry have brought a huge growth in livestock production in the region beef cattle for the meat packing industry and dairy cattle for the highest quality in milk products [Music] underlying and nourishing the development of the southeast is her rail transportation system the millions of dollars spent by the railroads each year to improve their facilities and services make possible the kind of Transportation upon which the region and the nation can rely for the movement of raw materials from Farm mine and Forest to processing plants for the distribution of finished products throughout the country Progressive in every sense of the word railroads have taken advantage of the exciting possibilities opened up by Electronics new push button classification yards speed the movement of goods and raw materials to and from all parts of the southeast this is modern design in its finest form a mere flip of a lever and cars are shunted onto selected tracks to make up trains which will soon be on their way to destinations with speed and precision made possible by the magic of [Music] electronics heavier rail stronger roadway this is the demand of today's high-speed efficient transportation system research and develop velopment have kept pace with these demands specially designed maintenance of whe equipment brings to railroading a new era of Science in the field of Transportation Modern Machinery speeds and improves the replacement of rails and ties and balast adding to the efficiency of the nation's Keystone [Applause] industry advances in signals radio control Diversified types of new cars many manufactured in the Southeast not to mention fleets of new powerful locomotives all combined to provide unexcelled transportation services for the southeast and the rest of the [Music] nation in this partnership between industry ever growing in volume and variety of prodct product agriculture increasing in quality and yield research ever seeking the new the better and rail Transportation lies the promise for still greater accomplishment in the Southeast this firm confidence in an even brighter future rests on the solid foundation of a people's energy and their belief in the destiny of the region in which they live this then is the dynamic Southeast where material progress and expansion have not in any manner dulled the luster of its Traditions or its way of life here progress and pleasant living go hand in hand in an ideal all year round climate here are attractions in Endless variety for increasing thousands of tourists every year drawn by climate and natural wonders in profusion here steady growth and expanding opportunities in all fields of endeavor stir the pulse of the dynamic Southeast this is a favored area which is today a vital factor in the economy of the entire country and whose energies will be devoted tomorrow as yesterday to the continuing development of a still greater region and an Ever stronger [Music] [Applause] Nation